What is TripAdvisor's marketing?

TripAdvisor (TRIP) reported marketing of $177.6M in Q1 2026.

How has TripAdvisor's marketing changed year-over-year?

TripAdvisor's marketing increased by 3.5% year-over-year, from $171.6M to $177.6M.

What is the long-term trend for TripAdvisor's marketing?

Over 3 years (2022 to 2025), TripAdvisor's marketing has grown at a 11.1% compound annual growth rate (CAGR), from $576M to $790.6M.

TripAdvisor TRIP Marketing

Marketing at other companies

Booking Holdings Inc.BKNG

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Travel + LeisureTNL

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Segments

By segment

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Experiences$118.7M—

The Fork$17.1M-9.5%

Other financials

Income statement

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Revenue$382.4M-4.0%

Gross profit$349.6M-5.9%

Operating income-$25.2M-62.6%

Net income-$32.4M-195%

EPS (diluted)-$0.28-250%

Balance sheet

See full

Cash & equivalents$1.1B-2.9%

Total debt$1.2B-1.0%

Total equity$623.7M-3.0%

Total assets$2.7B-1.1%

Cash flow

See full

Operating cash flow$117.8M+15.8%

CapEx$16.5M-13.2%

Free cash flow$101.3M+22.5%

Valuation

See full

Market cap$1.51B-1.4%

Enterprise value$1.64B0.0%

P/E33.1×-44.5×

P/S0.8×0.0×

Profitability

See full

Gross margin92%-0.8pp

Operating margin6.1%-0.7pp

Net margin4.2%+2.2pp

FCF margin32.6%—

Returns & leverage

See full

Return on equity9.6%+5.5pp

Debt / equity2×0.0×

Current ratio1.2×-0.6×

Where this comes from

Reported directly by TripAdvisor in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: TripAdvisor’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is TripAdvisor's marketing?: TripAdvisor (TRIP) reported marketing of $177.6M in Q1 2026.
How has TripAdvisor's marketing changed year-over-year?: TripAdvisor's marketing increased by 3.5% year-over-year, from $171.6M to $177.6M.
What is the long-term trend for TripAdvisor's marketing?: Over 3 years (2022 to 2025), TripAdvisor's marketing has grown at a 11.1% compound annual growth rate (CAGR), from $576M to $790.6M.