Other
Marketing
Booking Holdings Inc. Marketing increased by 16.4% to $2.07B in Q1 2026 compared to the prior quarter.
Analysis
StatementIncome Statement
SectionOther
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2025
Last reportedQ1 2026Apr 28, 2026
How to read this metric
Higher spending typically signals an aggressive growth or retention strategy, while lower spending may indicate a focus on margin preservation.
Detailed definition
This metric measures the total investment in advertising, brand promotion, and customer acquisition campaigns. It is a k...
Peer comparison
Highly variable based on the competitive environment and the bank's specific growth objectives.
Metric ID:
other_marketing_expenseHistorical Data
2 periods
| Q1 '25 | Q1 '26 | |
|---|---|---|
| Value | $1.78B | $2.07B |
| QoQ Change | — | +16.4% |
| YoY Change | — | +16.4% |
Range$1.78B – $2.07B
Avg YoY Growth+16.4%
Median YoY Growth+16.4%
Business Segments
| Segment | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 |
|---|---|---|---|---|---|
| Reportable Segment | $1.78B | $2.14B | $2.34B | $1.93B | $2.07B |
| Total | $1.78B | — | — | — | $2.07B |
Marketing at Other Companies
Frequently Asked Questions
- What is Booking Holdings Inc.'s marketing?
- Booking Holdings Inc. (BKNG) reported marketing of $2.07B in Q1 2026.
- What does marketing mean?
- The total amount spent on advertising and customer acquisition efforts.