Trustco Bank Corp TRST Advertising costs
Advertising costs at other companies
Other financials
Where this comes from
Reported directly by Trustco Bank Corp in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The official record: Trustco Bank Corp’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Trustco Bank Corp's advertising costs?
- Trustco Bank Corp (TRST) reported advertising costs of $394K in Q1 2026.
- How has Trustco Bank Corp's advertising costs changed year-over-year?
- Trustco Bank Corp's advertising costs increased by 9.1% year-over-year, from $361K to $394K.
- What is the long-term trend for Trustco Bank Corp's advertising costs?
- Over 4 years (2021 to 2025), Trustco Bank Corp's advertising costs has grown at a -5.4% compound annual growth rate (CAGR), from $1.98M to $1.58M.
- What does advertising costs mean?
- Includes all expenditures related to marketing, branding, and customer acquisition campaigns. This metric measures the company's investment in growth and market visibility. It is used to evaluate the cost-effectiveness of marketing strategies in attracting new deposits or loan customers.