What is Trupanion's sales & marketing?

Trupanion (TRUP) reported sales & marketing of $22.61M in Q1 2026.

How has Trupanion's sales & marketing changed year-over-year?

Trupanion's sales & marketing increased by 10.2% year-over-year, from $20.52M to $22.61M.

What is the long-term trend for Trupanion's sales & marketing?

Over 4 years (2021 to 2025), Trupanion's sales & marketing has grown at a 2.1% compound annual growth rate (CAGR), from $78.65M to $85.41M.

What does sales & marketing mean?

Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

Trupanion TRUP Sales & Marketing

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Segments

By segment

See full

Subscription business$22.58M+10.1%

Other Segments$28K+600%

Other financials

Income statement

See full

Revenue$384.0M+12.3%

Gross profit$61.5M+20.3%

Operating income$4.8M+424%

Net income$4.9M+429%

EPS (diluted)$0.11+467%

Balance sheet

See full

Cash & equivalents$182.9M-11.2%

Total debt$109.3M-15.2%

Total equity$394.8M+18.3%

Total assets$921.6M+10.1%

Cash flow

See full

Operating cash flow$14.6M-8.6%

CapEx$847.0K-56.1%

Free cash flow$13.7M-2.1%

Valuation

See full

Market cap$1.04B-56.4%

Enterprise value$968.57M-58.1%

P/E40.4×—

P/S0.7×-1.1×

Profitability

See full

Gross margin16.3%+1.6pp

Operating margin1.4%+1.1pp

Net margin1.7%—

FCF margin5.1%+1.0pp

Returns & leverage

See full

Return on equity7.1%—

Debt / equity0.3×-0.1×

Current ratio1.7×0.0×

Where this comes from

Reported directly by Trupanion in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Trupanion’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Trupanion's sales & marketing?: Trupanion (TRUP) reported sales & marketing of $22.61M in Q1 2026.
How has Trupanion's sales & marketing changed year-over-year?: Trupanion's sales & marketing increased by 10.2% year-over-year, from $20.52M to $22.61M.
What is the long-term trend for Trupanion's sales & marketing?: Over 4 years (2021 to 2025), Trupanion's sales & marketing has grown at a 2.1% compound annual growth rate (CAGR), from $78.65M to $85.41M.
What does sales & marketing mean?: Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.