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Trupanion TRUP Sales & Marketing
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Where this comes from
Reported directly by Trupanion in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Trupanion’s 10-Q, filed August 5, 2026.
- Filed
- Aug 5, 2026, 5:02 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001371285-26-000172
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Operating expenses: | ||||
| Technology and development(1) | 12,754 | 8,586 | 24,048 | 16,658 |
| General and administrative(1) | 19,525 | 20,122 | 38,627 | 40,014 |
| New pet acquisition expense(1) | 22,805 | 19,843 | 45,416 | 40,359 |
| Depreciation and amortization | 3,673 | 3,962 | 7,379 | 7,753 |
| Total operating expenses | 58,757 | 52,513 | 115,470 | 104,784 |
| Loss from investment in joint venture | — | — | — | (305) |
| Operating income | 6,376 | 2,314 | 11,152 | 841 |
Item 1. Financial Statements
FAQ
- What is Trupanion's sales & marketing?
- Trupanion (TRUP) reported sales & marketing of $22.81M in Q2 2026.
- How has Trupanion's sales & marketing changed year-over-year?
- Trupanion's sales & marketing increased by 14.9% year-over-year, from $19.84M to $22.81M.
- What is the long-term trend for Trupanion's sales & marketing?
- Over 4 years (2021 to 2025), Trupanion's sales & marketing has grown at a 2.1% compound annual growth rate (CAGR), from $78.65M to $85.41M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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