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Lemonade LMND Sales & Marketing
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Where this comes from
Reported directly by Lemonade in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Lemonade’s 10-Q, filed April 30, 2026.
- Filed
- Apr 30, 2026, 3:41 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0001691421-26-000034
| Line item | Three Months Ended March 31, 2026 | 2025 |
|---|---|---|
| Expense | ||
| Loss and loss adjustment expense, net | 133.3 | 85.4 |
| Other insurance expense | 24.1 | 26.1 |
| Sales and marketing | 66.1 | 43.2 |
| Technology development | 26.9 | 22.0 |
| General and administrative | 42.2 | 35.9 |
| Total expense | 292.6 | 212.6 |
| Loss before income taxes | (34.6) | (61.4) |
Item 1. Financial Statements.
FAQ
- What is Lemonade's sales & marketing?
- Lemonade (LMND) reported sales & marketing of $66.1M in Q1 2026.
- How has Lemonade's sales & marketing changed year-over-year?
- Lemonade's sales & marketing increased by 53.0% year-over-year, from $43.2M to $66.1M.
- What is the long-term trend for Lemonade's sales & marketing?
- Over 4 years (2021 to 2025), Lemonade's sales & marketing has grown at a 12.2% compound annual growth rate (CAGR), from $141.6M to $224.4M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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