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Porch Group, Inc. PRCH Sales & Marketing
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Where this comes from
Reported directly by Porch Group, Inc. in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Porch Group, Inc.’s 10-Q, filed July 29, 2026.
- Filed
- Jul 29, 2026, 5:11 PM EDT
- Fiscal quarter
- Q3 FY2026
- Calendar quarter
- Q3 2026
- Accession
- 0001784535-26-000048
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Cost of revenue | 53,302 | 43,422 | 83,577 | 82,719 |
| Gross profit | 87,580 | 82,655 | 178,428 | 148,103 |
| Operating expenses: | ||||
| Selling and marketing | 41,332 | 33,640 | 81,396 | 63,156 |
| Product and technology | 14,676 | 13,076 | 27,707 | 26,277 |
| General and administrative | 35,685 | 30,890 | 61,623 | 54,887 |
| Operating income (loss) | (4,113) | 5,049 | 7,702 | 3,783 |
| Other income (expense): |
Item 1. Financial Statements
FAQ
- What is Porch Group, Inc.'s sales & marketing?
- Porch Group, Inc. (PRCH) reported sales & marketing of $41.33M in Q2 2026.
- How has Porch Group, Inc.'s sales & marketing changed year-over-year?
- Porch Group, Inc.'s sales & marketing increased by 53.9% year-over-year, from $26.86M to $41.33M.
- What is the long-term trend for Porch Group, Inc.'s sales & marketing?
- Over 4 years (2021 to 2025), Porch Group, Inc.'s sales & marketing has grown at a 13.4% compound annual growth rate (CAGR), from $84.27M to $139.58M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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