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Porch Group, Inc. PRCH Sales & Marketing

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Segments

By segment

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Insurance Services$35.66M+130%
Consumer Services$10.25M+4.6%
Software & Data$8.57M-6.6%
Reciprocal Segment$7.07M-4.6%

Other financials

Income statement

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Revenue$121.1M+15.6%
Gross profit$90.8M+38.8%
Operating income$11.8M+1,033%
Net income-$4.7M-156%
EPS (diluted)-$0.04-157%

Balance sheet

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Cash & equivalents$179.4M+8.0%
Total debt$399.0M-2.5%
Total equity-$25.4M+51.5%
Total assets$806.6M+0.5%

Cash flow

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Operating cash flow$13.0M+216%
CapEx$176.0K+171%
Free cash flow$12.8M+214%

Valuation

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Market cap$1.44B+30.0%
Enterprise value$1.66B+22.9%
P/S2.9×+0.3×

Profitability

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Gross margin73.3%+19.3pp
Operating margin10%
Net margin-3.3%
FCF margin18.1%

Returns & leverage

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Return on equity-144.9%-188pp
Debt / equity9.7×+7.6×
Current ratio1.3×-0.2×

Where this comes from

Reported directly by Porch Group, Inc. in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Porch Group, Inc.’s 10-Q, filed April 28, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Porch Group, Inc.'s sales & marketing?
Porch Group, Inc. (PRCH) reported sales & marketing of $40.06M in Q1 2026.
How has Porch Group, Inc.'s sales & marketing changed year-over-year?
Porch Group, Inc.'s sales & marketing increased by 35.7% year-over-year, from $29.52M to $40.06M.
What is the long-term trend for Porch Group, Inc.'s sales & marketing?
Over 4 years (2021 to 2025), Porch Group, Inc.'s sales & marketing has grown at a 13.4% compound annual growth rate (CAGR), from $84.27M to $139.58M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.