Products & Services · Revenue deferred
Chipotle Rewards — Revenue deferred
Chipotle Mexican Grill Chipotle Rewards — Revenue deferred decreased by 8.2% to $46.11M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 2.5%, from $44.96M to $46.11M. Over 4 years (FY 2021 to FY 2025), Chipotle Rewards — Revenue deferred shows an upward trend with a 14.5% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ3 2018
Last reportedQ4 2025
How to read this metric
Rising deferred revenue indicates strong sales volume linked to loyalty program activity, whereas a decline may signal lower program adoption or faster redemption cycles.
Detailed definition
This metric tracks the portion of transaction revenue allocated to loyalty program obligations that is held as a liabili...
Peer comparison
Similar to unearned revenue or contract liabilities found in companies with multi-element arrangements or loyalty-based revenue recognition models.
Metric ID:
cmg_segment_chipotle_rewards_revenue_deferredHistorical Data
19 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $26.51M | $26.59M | $27.80M | $29.69M | $30.19M | $32.62M | $28.91M | $31.06M | $31.67M | $32.95M | $39.82M | $39.01M | $41.23M | $39.79M | $44.96M | $41.57M | $45.69M | $50.25M | $46.11M |
| QoQ Change | — | +0.3% | +4.5% | +6.8% | +1.7% | +8.1% | -11.4% | +7.4% | +2.0% | +4.0% | +20.9% | -2.0% | +5.7% | -3.5% | +13.0% | -7.5% | +9.9% | +10.0% | -8.2% |
| YoY Change | — | — | — | — | +13.9% | +22.7% | +4.0% | +4.6% | +4.9% | +1.0% | +37.7% | +25.6% | +30.2% | +20.8% | +12.9% | +6.6% | +10.8% | +26.3% | +2.5% |
Range$26.51M – $50.25M
CAGR+13.1%
Avg YoY Growth+15.0%
Median YoY Growth+12.9%
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Frequently Asked Questions
- What is Chipotle Mexican Grill's chipotle rewards — revenue deferred?
- Chipotle Mexican Grill (CMG) reported chipotle rewards — revenue deferred of $46.11M in Q4 2025.
- How has Chipotle Mexican Grill's chipotle rewards — revenue deferred changed year-over-year?
- Chipotle Mexican Grill's chipotle rewards — revenue deferred increased by 2.5% year-over-year, from $44.96M to $46.11M.
- What is the long-term trend for Chipotle Mexican Grill's chipotle rewards — revenue deferred?
- Over 4 years (2021 to 2025), Chipotle Mexican Grill's chipotle rewards — revenue deferred has grown at a 14.5% compound annual growth rate (CAGR), from $106.76M to $183.62M.
- What does chipotle rewards — revenue deferred mean?
- Revenue from sales that is held back because it is tied to future loyalty reward redemptions.