Discontinued — last reported Q4 '21
Products & Services · Liabilities for loyalty program incentives
Loyalty Incentive Programs — Liabilities for loyalty program incentives
Analysis
StatementSegment
Categoryliability
SignalContext dependent
VolatilityModerate
First reportedQ4 2019
Last reportedQ4 2021
Rolls up toDeferred Revenue
How to read this metric
An increase suggests higher customer engagement and future redemption obligations, while a decrease may indicate lower program participation or higher redemption rates. Rapid growth in this liability can signal successful customer retention efforts but also represents a future cost to the business.
Detailed definition
This metric represents the deferred revenue or accrued liability associated with customer loyalty programs, such as poin...
Peer comparison
Comparable to deferred revenue or customer loyalty program liabilities reported by other major travel platforms, e-commerce retailers, and airline frequent flyer programs.
Metric ID:
bkng_segment_loyalty_incentive_programs_liabilities_for_loyalty_program_incentivesHistorical Data
1 periods
| Q4 '21 | |
|---|---|
| Value | $13.00M |
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Frequently Asked Questions
- What is Booking Holdings Inc.'s loyalty incentive programs — liabilities for loyalty program incentives?
- Booking Holdings Inc. (BKNG) reported loyalty incentive programs — liabilities for loyalty program incentives of $13.00M in Q4 2021.
- What does loyalty incentive programs — liabilities for loyalty program incentives mean?
- The total value of future travel rewards and discounts owed to customers who have earned them through the company's loyalty programs.