Discontinued — last reported Q2 '18
Products & Services · Deferred Revenue
Loyalty Programs — Deferred Revenue
Analysis
StatementSegment
CategoryRisk
SignalContext dependent
VolatilityStable
First reportedQ4 2017
Last reportedQ2 2018
Rolls up toContract with Customer, Liability
How to read this metric
An increase suggests a growing base of unredeemed points, which can represent future engagement but also a significant future service obligation.
Detailed definition
This represents the total outstanding obligation to loyalty program members for points or rewards earned but not yet red...
Peer comparison
Commonly reported as deferred revenue or loyalty liability in travel and retail sectors.
Metric ID:
mar_segment_loyalty_programs_contract_with_customer_liabilitySimilar Metrics at Other Companies
Frequently Asked Questions
- What does loyalty programs — deferred revenue mean?
- The total value of outstanding loyalty points or rewards owed to customers.