Business Segments · Sales and marketing
Business Segments — Sales and marketing
DoorDash Business Segments — Sales and marketing increased by 25.0% to $686.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 34.2%, from $511.00M to $686.00M. Over 3 years (FY 2022 to FY 2025), Business Segments — Sales and marketing shows an upward trend with a 14.4% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ4 2025
How to read this metric
High spending is necessary for growth but can pressure short-term margins; efficiency is measured by the return on this spend in terms of new user acquisition.
Detailed definition
Expenditures related to acquiring new customers, retaining existing users, and promoting the brand through advertising a...
Peer comparison
Standard operating expense for consumer-facing platforms; benchmarked against customer acquisition cost (CAC) metrics.
Metric ID:
dash_segment_reportable_segment_sales_and_marketingHistorical Data
16 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $396.00M | $396.00M | $396.00M | $396.00M | $439.25M | $439.25M | $439.25M | $439.25M | $479.00M | $477.00M | $453.00M | $511.00M | $560.00M | $574.00M | $549.00M | $686.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +10.9% | +0.0% | +0.0% | +0.0% | +9.0% | -0.4% | -5.0% | +12.8% | +9.6% | +2.5% | -4.4% | +25.0% |
| YoY Change | — | — | — | — | +10.9% | +10.9% | +10.9% | +10.9% | +9.0% | +8.6% | +3.1% | +16.3% | +16.9% | +20.3% | +21.2% | +34.2% |
Range$396.00M – $686.00M
CAGR+15.8%
Avg YoY Growth+14.5%
Median YoY Growth+10.9%
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Frequently Asked Questions
- What is DoorDash's business segments — sales and marketing?
- DoorDash (DASH) reported business segments — sales and marketing of $686.00M in Q4 2025.
- How has DoorDash's business segments — sales and marketing changed year-over-year?
- DoorDash's business segments — sales and marketing increased by 34.2% year-over-year, from $511.00M to $686.00M.
- What is the long-term trend for DoorDash's business segments — sales and marketing?
- Over 3 years (2022 to 2025), DoorDash's business segments — sales and marketing has grown at a 14.4% compound annual growth rate (CAGR), from $1.58B to $2.37B.
- What does business segments — sales and marketing mean?
- The amount spent on advertising, promotions, and customer acquisition efforts.