Operating Expenses
Sales & Marketing
Electronic Arts Sales & Marketing decreased by 28.7% to $254.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 8.5%, from $234.00M to $254.00M. Over 4 years (FY 2022 to FY 2026), Sales & Marketing shows an upward trend with a 4.1% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $190.00M | $233.00M | $293.00M | $245.00M | $234.00M | $233.00M | $256.00M | $255.00M | $229.00M | $280.00M | $276.00M | $234.00M | $205.00M | $272.00M | $251.00M | $234.00M | $214.00M | $304.00M | $356.00M | $254.00M |
| QoQ Change | — | +22.6% | +25.8% | -16.4% | -4.5% | -0.4% | +9.9% | -0.4% | -10.2% | +22.3% | -1.4% | -15.2% | -12.4% | +32.7% | -7.7% | -6.8% | -8.5% | +42.1% | +17.1% | -28.7% |
| YoY Change | — | — | — | — | +23.2% | +0.0% | -12.6% | +4.1% | -2.1% | +20.2% | +7.8% | -8.2% | -10.5% | -2.9% | -9.1% | +0.0% | +4.4% | +11.8% | +41.8% | +8.5% |
Range$190.00M – $356.00M
CAGR+6.3%
Avg YoY Growth+4.8%
Median YoY Growth+2.0%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Electronic Arts's sales & marketing?
- Electronic Arts (EA) reported sales & marketing of $254.00M in Q1 2026.
- How has Electronic Arts's sales & marketing changed year-over-year?
- Electronic Arts's sales & marketing increased by 8.5% year-over-year, from $234.00M to $254.00M.
- What is the long-term trend for Electronic Arts's sales & marketing?
- Over 4 years (2022 to 2026), Electronic Arts's sales & marketing has grown at a 4.1% compound annual growth rate (CAGR), from $961.00M to $1.13B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.