Advertising revenues — Net revenues
eBay Advertising revenues — Net revenues increased by 6.8% to $581.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 31.4%, from $442.00M to $581.00M. Over 3 years (FY 2022 to FY 2025), Advertising revenues — Net revenues shows an upward trend with a 20.1% CAGR. This is a positive signal — higher values indicate stronger performance for this metric.
Analysis
How to read this metric
An increase suggests higher seller adoption of promotional tools and improved platform monetization efficiency, while a decrease may indicate reduced seller willingness to pay for visibility or lower marketplace traffic.
Detailed definition
This metric represents the total net revenue generated from advertising services provided to sellers on the marketplace...
Peer comparison
Comparable to 'Retail Media' or 'Sponsored Listings' revenue at other e-commerce marketplaces like Amazon or Etsy, where advertising is a key driver of margin expansion.
ebay_segment_advertising_revenues_net_revenuesHistorical Data
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $287.75M | $287.75M | $287.75M | $287.75M | $360.75M | $360.75M | $360.75M | $360.75M | $384.00M | $398.00M | $408.00M | $445.00M | $442.00M | $482.00M | $525.00M | $544.00M | $581.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +25.4% | +0.0% | +0.0% | +0.0% | +6.4% | +3.6% | +2.5% | +9.1% | -0.7% | +9.0% | +8.9% | +3.6% | +6.8% |
| YoY Change | — | — | — | — | +25.4% | +25.4% | +25.4% | +25.4% | +6.4% | +10.3% | +13.1% | +23.4% | +15.1% | +21.1% | +28.7% | +22.2% | +31.4% |
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Frequently Asked Questions
- What is eBay's advertising revenues — net revenues?
- eBay (EBAY) reported advertising revenues — net revenues of $581.00M in Q1 2026.
- How has eBay's advertising revenues — net revenues changed year-over-year?
- eBay's advertising revenues — net revenues increased by 31.4% year-over-year, from $442.00M to $581.00M.
- What is the long-term trend for eBay's advertising revenues — net revenues?
- Over 3 years (2022 to 2025), eBay's advertising revenues — net revenues has grown at a 20.1% compound annual growth rate (CAGR), from $1.15B to $1.99B.
- What does advertising revenues — net revenues mean?
- Revenue earned from selling advertising and promotional placement services to marketplace sellers.