Operating Expenses
Advertising
Hyatt Hotels Advertising remained flat by 0.0% to $14.5M in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 13.4%, from $16.75M to $14.5M. Over 2 years (FY 2023 to FY 2025), Advertising shows a downward trend with a -7.0% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2023
Last reportedQ4 2025Feb 13, 2026
How to read this metric
Increased spending may signal an aggressive growth strategy or a response to competitive pressure.
Detailed definition
The total costs incurred for marketing, promotional campaigns, and brand awareness initiatives. This expense is essentia...
Peer comparison
Common operating expense; often benchmarked as a percentage of total revenue.
Metric ID:
advertisingHistorical Data
3 years
| FY'23 | FY'24 | FY'25 | |
|---|---|---|---|
| Value | $67M | $67M | $58M |
| YoY Change | — | +0.0% | -13.4% |
Range$58M – $67M
CAGR-7.0%
Avg YoY Growth-6.7%
Median YoY Growth-6.7%
Advertising at Other Companies
Frequently Asked Questions
- What is Hyatt Hotels's advertising?
- Hyatt Hotels (H) reported advertising of $14.5M in Q4 2025.
- How has Hyatt Hotels's advertising changed year-over-year?
- Hyatt Hotels's advertising decreased by 13.4% year-over-year, from $16.75M to $14.5M.
- What is the long-term trend for Hyatt Hotels's advertising?
- Over 2 years (2023 to 2025), Hyatt Hotels's advertising has grown at a -7.0% compound annual growth rate (CAGR), from $67M to $58M.
- What does advertising mean?
- The total amount spent on marketing and advertising to attract customers.