Unredeemed gift card liability
lululemon athletica Unredeemed gift card liability increased by 24.8% to $316.63M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 2.7%, from $308.35M to $316.63M. Over 5 years (FY 2020 to FY 2025), Unredeemed gift card liability shows an upward trend with a 15.2% CAGR. This is a positive signal — higher values indicate stronger performance for this metric.
Analysis
How to read this metric
An increase suggests strong gift card sales and future revenue potential, while a decrease indicates higher redemption rates.
Detailed definition
This represents the value of gift cards sold to customers that have not yet been redeemed for merchandise. It is a defer...
Peer comparison
Common in consumer retail; higher levels relative to revenue indicate strong brand affinity and gift-giving demand.
current_liabilities_unredeemed_gift_card_liabilityHistorical Data
| Q1 '21 | Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $141.15M | $137.02M | $137.66M | $208.20M | $183.91M | $172.67M | $171.66M | $251.48M | $223.97M | $216.12M | $213.26M | $306.48M | $268.30M | $250.75M | $238.33M | $308.35M | $271.08M | $252.33M | $253.80M | $316.63M |
| QoQ Change | — | -2.9% | +0.5% | +51.2% | -11.7% | -6.1% | -0.6% | +46.5% | -10.9% | -3.5% | -1.3% | +43.7% | -12.5% | -6.5% | -5.0% | +29.4% | -12.1% | -6.9% | +0.6% | +24.8% |
| YoY Change | — | — | — | — | +30.3% | +26.0% | +24.7% | +20.8% | +21.8% | +25.2% | +24.2% | +21.9% | +19.8% | +16.0% | +11.8% | +0.6% | +1.0% | +0.6% | +6.5% | +2.7% |
Unredeemed gift card liability at Other Companies
Frequently Asked Questions
- What is lululemon athletica's unredeemed gift card liability?
- lululemon athletica (LULU) reported unredeemed gift card liability of $316.63M in Q4 2025.
- How has lululemon athletica's unredeemed gift card liability changed year-over-year?
- lululemon athletica's unredeemed gift card liability increased by 2.7% year-over-year, from $308.35M to $316.63M.
- What is the long-term trend for lululemon athletica's unredeemed gift card liability?
- Over 5 years (2020 to 2025), lululemon athletica's unredeemed gift card liability has grown at a 15.2% compound annual growth rate (CAGR), from $155.85M to $316.63M.
- What does unredeemed gift card liability mean?
- The value of gift cards sold but not yet used by customers.