What is Omnicom Group's integrated media — revenue?

Omnicom Group (OMC) reported integrated media — revenue of $2.98B in Q1 2026.

What does integrated media — revenue mean?

The total revenue earned from providing comprehensive media planning, buying, and advertising execution services.

Integrated Media — Revenue

Omnicom Group Integrated Media — Revenue increased by 65.0% to $2.98B in Q1 2026 compared to the prior quarter. This is a positive signal — higher values indicate stronger performance for this metric.

Analysis

StatementSegment

CategoryGrowth

SignalHigher is better

VolatilityModerate

First reportedQ1 2025

Last reportedQ1 2026

Rolls up toTotal Revenue

How to read this metric

An increase indicates growing client demand for holistic media solutions and successful cross-selling of integrated services, while a decrease may signal competitive pressure or a shift in client spending toward specialized or in-house media operations.

Detailed definition

This metric represents the total revenue generated from the company's integrated media services, which encompass strateg...

Peer comparison

Comparable to media agency revenue or integrated marketing services revenue reported by major advertising holding companies and global marketing services firms.

Metric ID: omc_segment_integrated_media_revenue

Historical Data

2 periods

	Q1 '25	Q1 '26
Value	$1.81B	$2.98B
QoQ Change	—	+65.0%
YoY Change	—	+65.0%

Range$1.81B – $2.98B

Avg YoY Growth+65.0%

Median YoY Growth+65.0%

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Frequently Asked Questions

What is Omnicom Group's integrated media — revenue?: Omnicom Group (OMC) reported integrated media — revenue of $2.98B in Q1 2026.
What does integrated media — revenue mean?: The total revenue earned from providing comprehensive media planning, buying, and advertising execution services.