Business Segments · Advertising Expense
Business Segments — Advertising Expense
O'Reilly Automotive Business Segments — Advertising Expense decreased by 17.7% to $20.87M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 8.5%, from $19.24M to $20.87M. Over 3 years (FY 2022 to FY 2025), Business Segments — Advertising Expense shows an upward trend with a 3.7% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ4 2025
How to read this metric
Higher spending may drive revenue growth, but excessive spending relative to sales growth could indicate diminishing returns on marketing investments.
Detailed definition
This metric tracks the costs incurred for marketing, promotional campaigns, and brand awareness initiatives within the s...
Peer comparison
Standard marketing expense metric for consumer-facing retail companies.
Metric ID:
orly_segment_automotive_aftermarket_parts_advertising_expenseHistorical Data
16 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $20.39M | $20.39M | $20.39M | $20.39M | $21.43M | $21.43M | $21.43M | $21.43M | $18.17M | $27.68M | $25.65M | $19.24M | $19.93M | $24.89M | $25.36M | $20.87M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +5.1% | +0.0% | +0.0% | +0.0% | -15.2% | +52.4% | -7.3% | -25.0% | +3.6% | +24.9% | +1.9% | -17.7% |
| YoY Change | — | — | — | — | +5.1% | +5.1% | +5.1% | +5.1% | -15.2% | +29.2% | +19.7% | -10.2% | +9.7% | -10.1% | -1.1% | +8.5% |
Range$18.17M – $27.68M
CAGR+0.6%
Avg YoY Growth+4.2%
Median YoY Growth+5.1%
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Frequently Asked Questions
- What is O'Reilly Automotive's business segments — advertising expense?
- O'Reilly Automotive (ORLY) reported business segments — advertising expense of $20.87M in Q4 2025.
- How has O'Reilly Automotive's business segments — advertising expense changed year-over-year?
- O'Reilly Automotive's business segments — advertising expense increased by 8.5% year-over-year, from $19.24M to $20.87M.
- What is the long-term trend for O'Reilly Automotive's business segments — advertising expense?
- Over 3 years (2022 to 2025), O'Reilly Automotive's business segments — advertising expense has grown at a 3.7% compound annual growth rate (CAGR), from $81.54M to $91.06M.
- What does business segments — advertising expense mean?
- The total amount spent on marketing and promotional activities to attract customers.