What is Apple's americas — sales & marketing?

Apple (AAPL) reported americas — sales & marketing of $2.61B in Q1 2026.

How has Apple's americas — sales & marketing changed year-over-year?

Apple's americas — sales & marketing increased by 6.5% year-over-year, from $2.45B to $2.61B.

What does americas — sales & marketing mean?

Direct and allocated expenses related to advertising, promotional activities, and the operation of retail stores and sales channels within the Americas. This metric tracks the investment required to maintain brand equity and drive customer acquisition in the company's home and surrounding markets.

Apple AAPL Americas — Sales & Marketing

Other segment segments

Europe

$1.25B+12.0%

Greater China

$675M+16.0%

Rest of Asia Pacific

$378M+12.8%

Japan

$295M+16.1%

Similar metrics at other companies

TAPAmericas — Sales & Marketing

$229M-3.7%

PVHAmericas Segment — Marketing Expense

$21.2M-9.4%

FOS

FOSLAmericas — Marketing

$4.48M+10.6%

GTAmericas — Selling, Administrative and General Expense

$343M+3.6%

HYAmericas — Selling, general and administrative expenses

$93.8M-5.5%

TFX

TFXAmericas — Selling, general and administrative expenses

$73.78M+25.6%

Other financials

Income statement

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Revenue$111.18B+16.6%

Gross profit$54.8B+22.1%

Operating income$35.9B+21.3%

Net income$29.6B+19.4%

EPS (diluted)$2.01+21.8%

Balance sheet

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Cash & equivalents$45.6B+61.8%

Total debt$82.7B-10.3%

Total equity$106.49B+59.4%

Total assets$371.08B+12.0%

Cash flow

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Operating cash flow$28.7B+19.8%

CapEx$2.0B-35.8%

Free cash flow$26.7B+28.0%

Valuation

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Market cap$4.95T+54.8%

Enterprise value$4.99T+53.3%

P/E40.4×+8.2×

P/S11×+3.1×

Profitability

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Gross margin47.9%+1.2pp

Operating margin32.6%+0.8pp

Net margin27.2%+2.9pp

FCF margin28.6%+4.0pp

Returns & leverage

See full

Return on equity141.5%+3.5pp

Debt / equity0.8×-0.6×

Current ratio1.1×+0.2×

Where this comes from

Reported directly by Apple in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Apple’s 10-Q, filed May 1, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Apple's americas — sales & marketing?: Apple (AAPL) reported americas — sales & marketing of $2.61B in Q1 2026.
How has Apple's americas — sales & marketing changed year-over-year?: Apple's americas — sales & marketing increased by 6.5% year-over-year, from $2.45B to $2.61B.
What does americas — sales & marketing mean?: Direct and allocated expenses related to advertising, promotional activities, and the operation of retail stores and sales channels within the Americas. This metric tracks the investment required to maintain brand equity and drive customer acquisition in the company's home and surrounding markets.