What is Apple's japan — sales & marketing?

Apple (AAPL) reported japan — sales & marketing of $295M in Q1 2026.

How has Apple's japan — sales & marketing changed year-over-year?

Apple's japan — sales & marketing increased by 16.1% year-over-year, from $254M to $295M.

What does japan — sales & marketing mean?

Direct expenditures for advertising, promotional activities, and sales force operations specifically targeted at the Japanese consumer base. These costs represent the investment required to maintain brand equity and drive product adoption within this specific geographic territory.

Apple AAPL Japan — Sales & Marketing

Other segment segments

Americas

$2.61B+6.5%

Europe

$1.25B+12.0%

Greater China

$675M+16.0%

Rest of Asia Pacific

$378M+12.8%

Similar metrics at other companies

EWJapan — Selling, general, and administrative expenses

$15.9M-3.0%

AMCIEurope — Sales & Marketing

$47-100.0%

TAPAmericas — Sales & Marketing

$229M-3.7%

COCHSales and marketing

$164K-54.2%

NTWKAsia Pacific Region — Sales & Marketing

$1.7M+22.5%

EWJapan — Cost of Sales

$14.3M+16.3%

Other financials

Income statement

See full

Revenue$111.18B+16.6%

Gross profit$54.8B+22.1%

Operating income$35.9B+21.3%

Net income$29.6B+19.4%

EPS (diluted)$2.01+21.8%

Balance sheet

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Cash & equivalents$45.6B+61.8%

Total debt$82.7B-10.3%

Total equity$106.49B+59.4%

Total assets$371.08B+12.0%

Cash flow

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Operating cash flow$28.7B+19.8%

CapEx$2.0B-35.8%

Free cash flow$26.7B+28.0%

Valuation

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Market cap$4.95T+54.8%

Enterprise value$4.99T+53.3%

P/E40.4×+8.2×

P/S11×+3.1×

Profitability

See full

Gross margin47.9%+1.2pp

Operating margin32.6%+0.8pp

Net margin27.2%+2.9pp

FCF margin28.6%+4.0pp

Returns & leverage

See full

Return on equity141.5%+3.5pp

Debt / equity0.8×-0.6×

Current ratio1.1×+0.2×

Where this comes from

Reported directly by Apple in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Apple’s 10-Q, filed May 1, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Apple's japan — sales & marketing?: Apple (AAPL) reported japan — sales & marketing of $295M in Q1 2026.
How has Apple's japan — sales & marketing changed year-over-year?: Apple's japan — sales & marketing increased by 16.1% year-over-year, from $254M to $295M.
What does japan — sales & marketing mean?: Direct expenditures for advertising, promotional activities, and sales force operations specifically targeted at the Japanese consumer base. These costs represent the investment required to maintain brand equity and drive product adoption within this specific geographic territory.