Business Segments · Sales & Marketing
Japan — Sales & Marketing
Apple Japan — Sales & Marketing increased by 2.1% to $295M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 16.1%, from $254M to $295M.
Analysis
StatementSegment
CategoryEfficiency
SignalContext dependent
VolatilityStable
First reportedQ1 2023
Last reportedQ2 2026May 1, 2026
Rolls up toSales & Marketing
How to read this metric
Higher spending may indicate an aggressive push for market share or the launch of new product lines, while lower spending might suggest a reliance on organic brand loyalty.
Detailed definition
Direct expenditures for advertising, promotional activities, and sales force operations specifically targeted at the Jap...
Peer comparison
Comparable to regional SG&A or marketing line items in other global consumer electronics firms.
Metric ID:
aapl_segment_japan_selling_and_marketing_expenseHistorical Data
12 periods
| Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q1 '26 | Q2 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $206.75M | $206.75M | $206.75M | $206.75M | $213.5M | $213.5M | $213.5M | $213.5M | $280M | $254M | $289M | $295M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +3.3% | +0.0% | +0.0% | +0.0% | +31.1% | -9.3% | +13.8% | +2.1% |
| YoY Change | — | — | — | — | +3.3% | +3.3% | +3.3% | +3.3% | +31.1% | +19.0% | +3.2% | +16.1% |
Range$206.75M – $295M
CAGR+13.8%
Avg YoY Growth+10.3%
Median YoY Growth+3.3%
Current Streak2 quarters growth
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Frequently Asked Questions
- What is Apple's japan — sales & marketing?
- Apple (AAPL) reported japan — sales & marketing of $295M in Q1 2026.
- How has Apple's japan — sales & marketing changed year-over-year?
- Apple's japan — sales & marketing increased by 16.1% year-over-year, from $254M to $295M.
- What does japan — sales & marketing mean?
- The money spent on advertising and sales efforts to promote the brand in Japan.