Europe — Sales & Marketing
Business Segments · Sales & MarketingApple Europe — Sales & Marketing increased by 6.9% to $1.30B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 6.9%, from $1.21B to $1.30B.
Analysis
StatementSegment
CategoryEfficiency
SignalContext dependent
VolatilityStable
First reportedQ1 2023
Last reportedQ4 2025
Rolls up toSales & Marketing
How to read this metric
Higher spending may indicate aggressive customer acquisition or the launch of new product lines, while lower spending might suggest brand maturity or cost-cutting measures.
Detailed definition
Direct expenditures for advertising, promotional activities, and sales force operations allocated to the European market...
Peer comparison
Similar to regional SG&A or marketing line items at global consumer brands, used to measure the 'marketing intensity' required to generate regional sales.
Metric ID:
aapl_segment_europe_selling_and_marketing_expenseHistorical Data
6 periods
| Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q4 '24 | Q4 '25 | |
|---|---|---|---|---|---|---|
| Value | $1.02B | $1.02B | $1.02B | $1.02B | $1.21B | $1.30B |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +18.3% | +6.9% |
| YoY Change | — | — | — | — | +18.3% | +6.9% |
Range$1.02B – $1.30B
CAGR+20.7%
Avg YoY Growth+12.6%
Median YoY Growth+12.6%
Current Streak5+ quarters growth
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Apple's europe — sales & marketing?
- Apple (AAPL) reported europe — sales & marketing of $1.30B in Q4 2025.
- How has Apple's europe — sales & marketing changed year-over-year?
- Apple's europe — sales & marketing increased by 6.9% year-over-year, from $1.21B to $1.30B.
- What does europe — sales & marketing mean?
- The money spent on advertising and sales efforts to promote products to customers in Europe.