Business Segments · Sales & Marketing
Europe — Sales & Marketing
Apple Europe — Sales & Marketing decreased by 3.7% to $1.25B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 12.0%, from $1.11B to $1.25B.
Analysis
StatementSegment
CategoryEfficiency
SignalContext dependent
VolatilityStable
First reportedQ1 2023
Last reportedQ2 2026May 1, 2026
Rolls up toSales & Marketing
How to read this metric
Higher spending may indicate aggressive customer acquisition or the launch of new product lines, while lower spending might suggest brand maturity or cost-cutting measures.
Detailed definition
Direct expenditures for advertising, promotional activities, and sales force operations allocated to the European market...
Peer comparison
Similar to regional SG&A or marketing line items at global consumer brands, used to measure the 'marketing intensity' required to generate regional sales.
Metric ID:
aapl_segment_europe_selling_and_marketing_expenseHistorical Data
12 periods
| Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q1 '26 | Q2 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $1.02B | $1.02B | $1.02B | $1.02B | $1.09B | $1.09B | $1.09B | $1.09B | $1.21B | $1.11B | $1.3B | $1.25B |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +6.0% | +0.0% | +0.0% | +0.0% | +11.6% | -8.1% | +16.4% | -3.7% |
| YoY Change | — | — | — | — | +6.0% | +6.0% | +6.0% | +6.0% | +11.6% | +2.6% | +6.9% | +12.0% |
Range$1.02B – $1.3B
CAGR+7.4%
Avg YoY Growth+7.1%
Median YoY Growth+6.0%
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Frequently Asked Questions
- What is Apple's europe — sales & marketing?
- Apple (AAPL) reported europe — sales & marketing of $1.25B in Q1 2026.
- How has Apple's europe — sales & marketing changed year-over-year?
- Apple's europe — sales & marketing increased by 12.0% year-over-year, from $1.11B to $1.25B.
- What does europe — sales & marketing mean?
- The money spent on advertising and sales efforts to promote products to customers in Europe.