Business Segments · Marketing and advertising expenses
Partner Network — Marketing and advertising expenses
Rocket Companies Partner Network — Marketing and advertising expenses increased by 74.8% to $4.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 31.1%, from $3.05M to $4.00M. Over 3 years (FY 2022 to FY 2025), Partner Network — Marketing and advertising expenses shows a downward trend with a -33.1% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ1 2026
How to read this metric
High spending may indicate a growth phase or competitive response, while low spending may signal a focus on margin preservation.
Detailed definition
This represents the costs incurred to acquire partners or promote the partner network brand to brokers and other interme...
Peer comparison
Standard 'Marketing' or 'Advertising' expense, common across all industries.
Metric ID:
rkt_segment_partner_network_marketing_and_advertising_expensesHistorical Data
17 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $8.36M | $8.36M | $8.36M | $8.36M | $2.58M | $2.58M | $2.58M | $2.58M | $2.17M | $2.60M | $2.47M | $2.09M | $3.05M | $2.52M | $2.14M | $2.29M | $4.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | -69.2% | +0.0% | +0.0% | +0.0% | -15.8% | +19.5% | -4.7% | -15.6% | +46.1% | -17.4% | -15.1% | +6.9% | +74.8% |
| YoY Change | — | — | — | — | -69.2% | -69.2% | -69.2% | -69.2% | -15.8% | +0.7% | -4.0% | -19.0% | +40.5% | -2.9% | -13.5% | +9.6% | +31.1% |
Range$2.09M – $8.36M
CAGR-16.8%
Avg YoY Growth-19.2%
Median YoY Growth-13.5%
Current Streak2 quarters growth
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Frequently Asked Questions
- What is Rocket Companies's partner network — marketing and advertising expenses?
- Rocket Companies (RKT) reported partner network — marketing and advertising expenses of $4.00M in Q1 2026.
- How has Rocket Companies's partner network — marketing and advertising expenses changed year-over-year?
- Rocket Companies's partner network — marketing and advertising expenses increased by 31.1% year-over-year, from $3.05M to $4.00M.
- What is the long-term trend for Rocket Companies's partner network — marketing and advertising expenses?
- Over 3 years (2022 to 2025), Rocket Companies's partner network — marketing and advertising expenses has grown at a -33.1% compound annual growth rate (CAGR), from $33.45M to $10.00M.
- What does partner network — marketing and advertising expenses mean?
- The amount spent on marketing and advertising to attract and retain partners in the network.