Operating Expenses
Sales & Marketing
Rocket Companies Sales & Marketing increased by 31.8% to $345.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 25.0%, from $276.00M to $345.00M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows a downward trend with a -3.4% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $306.69M | $316.47M | $305.58M | $328.06M | $231.52M | $210.70M | $175.41M | $181.60M | $218.84M | $193.41M | $143.15M | $206.30M | $210.94M | $200.53M | $206.24M | $276.00M | $276.05M | $274.27M | $261.68M | $345.00M |
| QoQ Change | — | +3.2% | -3.4% | +7.4% | -29.4% | -9.0% | -16.7% | +3.5% | +20.5% | -11.6% | -26.0% | +44.1% | +2.2% | -4.9% | +2.8% | +33.8% | +0.0% | -0.6% | -4.6% | +31.8% |
| YoY Change | — | — | — | — | -24.5% | -33.4% | -42.6% | -44.6% | -5.5% | -8.2% | -18.4% | +13.6% | -3.6% | +3.7% | +44.1% | +33.8% | +30.9% | +36.8% | +26.9% | +25.0% |
Range$143.15M – $345.00M
CAGR+2.5%
Avg YoY Growth+2.1%
Median YoY Growth+0.0%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Rocket Companies's sales & marketing?
- Rocket Companies (RKT) reported sales & marketing of $345.00M in Q1 2026.
- How has Rocket Companies's sales & marketing changed year-over-year?
- Rocket Companies's sales & marketing increased by 25.0% year-over-year, from $276.00M to $345.00M.
- What is the long-term trend for Rocket Companies's sales & marketing?
- Over 4 years (2021 to 2025), Rocket Companies's sales & marketing has grown at a -3.4% compound annual growth rate (CAGR), from $1.25B to $1.09B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.