Business Segments · Lead Generation
Lending — Lead Generation
SoFi Technologies, Inc. Lending — Lead Generation increased by 32.1% to $59.14M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 47.0%, from $40.25M to $59.14M. Over 3 years (FY 2022 to FY 2025), Lending — Lead Generation shows an upward trend with a 28.1% CAGR. This increase may warrant attention — for this metric, lower values are generally preferred.
Analysis
StatementSegment
CategoryEfficiency
SignalLower is better
VolatilityModerate
First reportedQ1 2022
Last reportedQ1 2026
How to read this metric
Increasing costs may indicate a more competitive market for loan applicants.
Detailed definition
Costs associated with purchasing or generating potential customer leads for the lending segment. This represents the top...
Peer comparison
Lead acquisition or marketing funnel costs at fintech lenders.
Metric ID:
sofi_segment_lending_lead_generationHistorical Data
17 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $21.93M | $21.93M | $21.93M | $21.93M | $28.85M | $28.85M | $28.85M | $28.85M | $24.82M | $32.19M | $40.38M | $52.10M | $40.25M | $49.56M | $49.97M | $44.77M | $59.14M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +31.5% | +0.0% | +0.0% | +0.0% | -14.0% | +29.7% | +25.4% | +29.0% | -22.7% | +23.1% | +0.8% | -10.4% | +32.1% |
| YoY Change | — | — | — | — | +31.5% | +31.5% | +31.5% | +31.5% | -14.0% | +11.6% | +40.0% | +80.6% | +62.2% | +53.9% | +23.8% | -14.1% | +47.0% |
Range$21.93M – $59.14M
CAGR+28.2%
Avg YoY Growth+32.1%
Median YoY Growth+31.5%
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Frequently Asked Questions
- What is SoFi Technologies, Inc.'s lending — lead generation?
- SoFi Technologies, Inc. (SOFI) reported lending — lead generation of $59.14M in Q1 2026.
- How has SoFi Technologies, Inc.'s lending — lead generation changed year-over-year?
- SoFi Technologies, Inc.'s lending — lead generation increased by 47.0% year-over-year, from $40.25M to $59.14M.
- What is the long-term trend for SoFi Technologies, Inc.'s lending — lead generation?
- Over 3 years (2022 to 2025), SoFi Technologies, Inc.'s lending — lead generation has grown at a 28.1% compound annual growth rate (CAGR), from $87.72M to $184.54M.
- What does lending — lead generation mean?
- Costs to generate potential loan applicants.