Business Segments · Marketing
Beer — Marketing
Constellation Brands Beer — Marketing increased by 9.7% to -$182.10M in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 0.7%, from -$180.90M to -$182.10M. Over 3 years (FY 2023 to FY 2026), Beer — Marketing shows a downward trend with a 4.6% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ2 2022
Last reportedQ1 2026
Rolls up toSales & Marketing
How to read this metric
Higher spending is typically intended to drive future sales growth, though excessive spending without revenue growth may indicate inefficiency.
Detailed definition
Expenditures related to advertising, brand promotion, and consumer engagement activities for the beer segment. These cos...
Peer comparison
Commonly tracked as a percentage of revenue in the consumer goods and beverage sectors.
Metric ID:
stz_segment_beer_marketingHistorical Data
16 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | -$169.20M | -$169.20M | -$169.20M | -$169.20M | -$172.13M | -$172.13M | -$172.13M | -$172.13M | -$190.30M | -$193.50M | -$204.30M | -$180.90M | -$200.50M | -$190.70M | -$201.60M | -$182.10M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | -1.7% | +0.0% | +0.0% | +0.0% | -10.6% | -1.7% | -5.6% | +11.5% | -10.8% | +4.9% | -5.7% | +9.7% |
| YoY Change | — | — | — | — | -1.7% | -1.7% | -1.7% | -1.7% | -10.6% | -12.4% | -18.7% | -5.1% | -5.4% | +1.4% | +1.3% | -0.7% |
Range-$204.30M – -$169.20M
CAGR+2.0%
Avg YoY Growth-4.7%
Median YoY Growth-1.7%
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Constellation Brands's beer — marketing?
- Constellation Brands (STZ) reported beer — marketing of -$182.10M in Q4 2025.
- How has Constellation Brands's beer — marketing changed year-over-year?
- Constellation Brands's beer — marketing decreased by 0.7% year-over-year, from -$180.90M to -$182.10M.
- What is the long-term trend for Constellation Brands's beer — marketing?
- Over 3 years (2023 to 2026), Constellation Brands's beer — marketing has grown at a 4.6% compound annual growth rate (CAGR), from -$676.80M to -$774.90M.
- What does beer — marketing mean?
- The total amount spent on advertising and promoting beer brands.