Gift Card Breakage — Revenue
Ulta Beauty, Inc. Gift Card Breakage — Revenue remained flat by 0.0% to $6.74M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 11.0%, from $6.07M to $6.74M. Over 4 years (FY 2021 to FY 2025), Gift Card Breakage — Revenue shows an upward trend with a 15.3% CAGR. This decline may warrant attention — for this metric, higher values are generally preferred.
Analysis
How to read this metric
An increase suggests higher gift card sales volume or a change in customer redemption behavior, while a decrease may indicate higher customer engagement or changes in expiration policies.
Detailed definition
This metric represents the revenue recognized from gift cards that are expected to remain unredeemed by customers, known...
Peer comparison
Most large retailers with significant gift card programs report this as a component of other revenue or as a reduction in operating expenses, often correlated with total gift card issuance volume.
ulta_segment_gift_card_breakage_revenuesHistorical Data
| FY'21 | FY'22 | FY'23 | FY'24 | FY'25 | |
|---|---|---|---|---|---|
| Value | $15.27M | $18.84M | $22.61M | $24.29M | $26.97M |
| YoY Change | — | +23.4% | +20.0% | +7.5% | +11.0% |
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Frequently Asked Questions
- What is Ulta Beauty, Inc.'s gift card breakage — revenue?
- Ulta Beauty, Inc. (ULTA) reported gift card breakage — revenue of $6.74M in Q4 2025.
- How has Ulta Beauty, Inc.'s gift card breakage — revenue changed year-over-year?
- Ulta Beauty, Inc.'s gift card breakage — revenue increased by 11.0% year-over-year, from $6.07M to $6.74M.
- What is the long-term trend for Ulta Beauty, Inc.'s gift card breakage — revenue?
- Over 4 years (2021 to 2025), Ulta Beauty, Inc.'s gift card breakage — revenue has grown at a 15.3% compound annual growth rate (CAGR), from $15.27M to $26.97M.
- What does gift card breakage — revenue mean?
- Revenue recognized from gift cards that are statistically unlikely to ever be redeemed by customers.