Credit card rewards and rebates — Other Cost Of Operating Revenue
Wells Fargo & Company Credit card rewards and rebates — Other Cost Of Operating Revenue decreased by 12.9% to $784.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 17.5%, from $667.00M to $784.00M. Over 4 years (FY 2021 to FY 2025), Credit card rewards and rebates — Other Cost Of Operating Revenue shows an upward trend with a 17.4% CAGR.
Analysis
How to read this metric
An increase suggests higher customer acquisition or retention spending, potentially driving higher transaction volumes, while a decrease may indicate a reduction in promotional intensity or a shift in product strategy.
Detailed definition
This metric represents the direct expenses incurred by a financial institution to fund customer loyalty programs, includ...
Peer comparison
Peers typically report this as a contra-revenue item or an operating expense within their credit card or payments divisions, often benchmarked against total credit card purchase volume.
wfc_segment_credit_card_rewardsand_rebates_other_cost_of_operating_revenueHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $373.00M | $416.00M | $500.00M | $482.00M | $552.00M | $577.00M | $600.00M | $592.00M | $628.00M | $652.00M | $700.00M | $651.00M | $690.00M | $694.00M | $700.00M | $667.00M | $737.00M | $737.00M | $900.00M | $784.00M |
| QoQ Change | — | +11.5% | +20.2% | -3.6% | +14.5% | +4.5% | +4.0% | -1.3% | +6.1% | +3.8% | +7.4% | -7.0% | +6.0% | +0.6% | +0.9% | -4.7% | +10.5% | +0.0% | +22.1% | -12.9% |
| YoY Change | — | — | — | — | +48.0% | +38.7% | +20.0% | +22.8% | +13.8% | +13.0% | +16.7% | +10.0% | +9.9% | +6.4% | +0.0% | +2.5% | +6.8% | +6.2% | +28.6% | +17.5% |
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Frequently Asked Questions
- What is Wells Fargo & Company's credit card rewards and rebates — other cost of operating revenue?
- Wells Fargo & Company (WFC) reported credit card rewards and rebates — other cost of operating revenue of $784.00M in Q1 2026.
- How has Wells Fargo & Company's credit card rewards and rebates — other cost of operating revenue changed year-over-year?
- Wells Fargo & Company's credit card rewards and rebates — other cost of operating revenue increased by 17.5% year-over-year, from $667.00M to $784.00M.
- What is the long-term trend for Wells Fargo & Company's credit card rewards and rebates — other cost of operating revenue?
- Over 4 years (2021 to 2025), Wells Fargo & Company's credit card rewards and rebates — other cost of operating revenue has grown at a 17.4% compound annual growth rate (CAGR), from $1.60B to $3.04B.
- What does credit card rewards and rebates — other cost of operating revenue mean?
- The total cost incurred by the bank to provide rewards and rebates to credit card customers.