Discontinued — last reported Q4 '25
Business Segments · Goodwill
North America — Goodwill
Amazon North America — Goodwill increased by 0.4% to $19.36B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 0.4%, from $19.29B to $19.36B.
Analysis
StatementSegment
CategoryMarket Position
SignalContext dependent
VolatilityStable
First reportedQ4 2013
Last reportedQ4 2025
Rolls up toGoodwill
How to read this metric
A steady or increasing balance reflects a history of strategic acquisitions; significant decreases could signal impairment and overpayment.
Detailed definition
The excess of the purchase price over the fair value of identifiable net assets acquired through business combinations w...
Peer comparison
High goodwill relative to total assets is common for companies that grow through aggressive M&A.
Metric ID:
amzn_segment_north_america_goodwillHistorical Data
5 periods
| Q4 '21 | Q4 '22 | Q4 '23 | Q4 '24 | Q4 '25 | |
|---|---|---|---|---|---|
| Value | $12.76B | $16.62B | $19.13B | $19.29B | $19.36B |
| QoQ Change | — | +30.3% | +15.1% | +0.9% | +0.4% |
| YoY Change | — | +30.3% | +15.1% | +0.9% | +0.4% |
Range$12.76B – $19.36B
CAGR+51.8%
Avg YoY Growth+11.6%
Median YoY Growth+8.0%
Current Streak4+ quarters growth
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Frequently Asked Questions
- What is Amazon's north america — goodwill?
- Amazon (AMZN) reported north america — goodwill of $19.36B in Q4 2025.
- How has Amazon's north america — goodwill changed year-over-year?
- Amazon's north america — goodwill increased by 0.4% year-over-year, from $19.29B to $19.36B.
- What does north america — goodwill mean?
- The extra value paid for buying other companies in North America beyond their physical worth.