What is Asana's sales & marketing?

Asana (ASAN) reported sales & marketing of $92.46M in Q1 2026.

How has Asana's sales & marketing changed year-over-year?

Asana's sales & marketing decreased by 7.4% year-over-year, from $99.84M to $92.46M.

What is the long-term trend for Asana's sales & marketing?

Over 4 years (2022 to 2026), Asana's sales & marketing has grown at a 9.5% compound annual growth rate (CAGR), from $282.9M to $406.95M.

What does sales & marketing mean?

Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

Asana ASAN Sales & Marketing

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Other financials

Income statement

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Revenue$205.1M+9.5%

Gross profit$179.7M+6.9%

Operating income-$15.2M+65.3%

Net income-$14.4M+64.0%

EPS (diluted)-$0.06+64.7%

Balance sheet

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Cash & equivalents$194.4M+0.1%

Total debt$286.4M-4.1%

Total equity$137.0M-42.0%

Total assets$805.5M-8.2%

Cash flow

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Operating cash flow$40.2M+495%

CapEx$2.8M+340%

Free cash flow$37.4M+511%

Valuation

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Market cap$1.53B-59.7%

Enterprise value$1.62B-58.4%

P/S1.9×-3.3×

Profitability

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Gross margin88.5%-0.9pp

Operating margin-20.9%-5.6pp

Net margin-20.2%-5.3pp

FCF margin14.6%+12.1pp

Returns & leverage

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Return on equity-87.6%+4.6pp

Debt / equity2.1×+0.8×

Current ratio1.1×-0.3×

Where this comes from

Reported directly by Asana in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Asana’s 10-Q, filed May 28, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Asana's sales & marketing?: Asana (ASAN) reported sales & marketing of $92.46M in Q1 2026.
How has Asana's sales & marketing changed year-over-year?: Asana's sales & marketing decreased by 7.4% year-over-year, from $99.84M to $92.46M.
What is the long-term trend for Asana's sales & marketing?: Over 4 years (2022 to 2026), Asana's sales & marketing has grown at a 9.5% compound annual growth rate (CAGR), from $282.9M to $406.95M.
What does sales & marketing mean?: Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.