Operating Expenses
Sales & Marketing
Workday, Inc. Sales & Marketing decreased by 0.3% to $675.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 7.5%, from $628.00M to $675.00M. Over 4 years (FY 2022 to FY 2026), Sales & Marketing shows an upward trend with a 15.7% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingHistorical Data
20 periods
| Q1 '21 | Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $326.49M | $358.16M | $366.32M | $411.03M | $429.30M | $458.70M | $470.20M | $483.80M | $519.00M | $524.00M | $538.00M | $558.00M | $573.00M | $611.00M | $620.00M | $628.00M | $623.00M | $641.00M | $677.00M | $675.00M |
| QoQ Change | — | +9.7% | +2.3% | +12.2% | +4.4% | +6.8% | +2.5% | +2.9% | +7.3% | +1.0% | +2.7% | +3.7% | +2.7% | +6.6% | +1.5% | +1.3% | -0.8% | +2.9% | +5.6% | -0.3% |
| YoY Change | — | — | — | — | +31.5% | +28.1% | +28.4% | +17.7% | +20.9% | +14.2% | +14.4% | +15.3% | +10.4% | +16.6% | +15.2% | +12.5% | +8.7% | +4.9% | +9.2% | +7.5% |
Range$326.49M – $677.00M
CAGR+16.5%
Avg YoY Growth+16.0%
Median YoY Growth+14.8%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Workday, Inc.'s sales & marketing?
- Workday, Inc. (WDAY) reported sales & marketing of $675.00M in Q4 2025.
- How has Workday, Inc.'s sales & marketing changed year-over-year?
- Workday, Inc.'s sales & marketing increased by 7.5% year-over-year, from $628.00M to $675.00M.
- What is the long-term trend for Workday, Inc.'s sales & marketing?
- Over 4 years (2022 to 2026), Workday, Inc.'s sales & marketing has grown at a 15.7% compound annual growth rate (CAGR), from $1.46B to $2.62B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.