What is ServiceNow's sales & marketing?

ServiceNow (NOW) reported sales & marketing of $1.22B in Q1 2026.

How has ServiceNow's sales & marketing changed year-over-year?

ServiceNow's sales & marketing increased by 15.4% year-over-year, from $1.05B to $1.22B.

What is the long-term trend for ServiceNow's sales & marketing?

Over 4 years (2021 to 2025), ServiceNow's sales & marketing has grown at a 17.6% compound annual growth rate (CAGR), from $2.29B to $4.39B.

What does sales & marketing mean?

Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

ServiceNow NOW Sales & Marketing

Sales & Marketing at other companies

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$282.25M-3.8%

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$282.62M+8.7%

PegasystemsPEGA

$155.6M+12.7%

SalesforceCRM

$3.77B+9.9%

Workday, Inc.WDAY

$679M+9.0%

OracleORCL

$2.07B-10.3%

Other financials

Income statement

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Revenue$3.8B+22.1%

Gross profit$2.8B+16.1%

Operating income$503.0M+11.5%

Net income$469.0M+2.0%

EPS (diluted)$0.45+2.3%

Balance sheet

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Cash & equivalents$2.7B-19.8%

Total debt$940.0M+3.4%

Total equity$11.7B+15.7%

Total assets$24.4B+16.3%

Cash flow

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Operating cash flow$1.7B-0.4%

CapEx$141.0M-31.2%

Free cash flow$1.5B+3.9%

Valuation

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Market cap$112.25B-47.6%

Enterprise value$110.48B-47.9%

P/E63.9×-65.2×

P/S8×-9.7×

Profitability

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Gross margin76.6%-2.4pp

Operating margin13.4%+0.5pp

Net margin12.6%-0.8pp

FCF margin33.2%+1.1pp

Returns & leverage

See full

Return on equity16.1%-0.8pp

Debt / equity0.1×0.0×

Current ratio0.8×-0.3×

Where this comes from

Reported directly by ServiceNow in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: ServiceNow’s 10-Q, filed April 23, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is ServiceNow's sales & marketing?: ServiceNow (NOW) reported sales & marketing of $1.22B in Q1 2026.
How has ServiceNow's sales & marketing changed year-over-year?: ServiceNow's sales & marketing increased by 15.4% year-over-year, from $1.05B to $1.22B.
What is the long-term trend for ServiceNow's sales & marketing?: Over 4 years (2021 to 2025), ServiceNow's sales & marketing has grown at a 17.6% compound annual growth rate (CAGR), from $2.29B to $4.39B.
What does sales & marketing mean?: Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.