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Build-A-Bear Workshop BBW Business Segments

TTM Q1 '27TTM Q4 '26TTM Q3 '26TTM Q2 '26TTM Q1 '26
Revenue by Business
Commercial$42.08M+27.4%$38.75M+23.5%$34.72M+17.4%$34.36M+27.1%$33.03M+33.7%
Direct To Consumer$479.83M+1.6%$485.96M+5.6%$485.99M+5.4%$483.23M+6.9%$472.05M+4.4%
International Franchising$4.8M-4.0%$5.12M+9.2%$5.05M+9.1%$4.93M+11.7%$5M+20.4%
Revenue by Product
Commercial Product And Service$42.08M+27.4%$38.75M+23.5%$34.72M+17.4%$34.36M+27.1%$33.03M+33.6%
International Franchising$4.8M-4.0%$5.12M+9.2%$5.05M+9.1%$4.93M+11.7%$5M+20.5%
Retail$479.83M+1.6%$485.96M+5.6%$485.99M+5.4%$483.23M+6.9%$472.05M+4.4%
Revenue by Geography
Europe$70.4M+6.0%$71.69M+9.9%$70.24M+10.0%$68.17M+12.1%$66.41M+14.6%
North America$447.44M+2.4%$451.22M+6.1%$449.12M+5.5%$447.26M+6.9%$436.96M+4.3%
Other Geographic Region$8.87M+32.4%$6.93M+14.8%$6.41M+12.3%$7.08M+65.1%$6.7M+66.1%

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Questions, answered.

How does Build-A-Bear Workshop break its business down?
Build-A-Bear Workshop (BBW) reports revenue by business across 3 parts — Commercial, Direct To Consumer and International Franchising. Each is extracted from the segment footnotes and tracked over time.
Where does Build-A-Bear Workshop's segment data come from?
Segment breakdowns are pulled from the segment footnotes in Build-A-Bear Workshop's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.