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The Buckle BKE Sales & Marketing

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Other financials

Income statement

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Revenue$288.7M+6.1%
Gross profit$133.5M+5.1%
Operating income$59.5M+36.5%
Net income$46.9M+33.2%
EPS (diluted)$0.92+31.4%

Balance sheet

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Cash & equivalents$266.2M-1.0%
Total debt$410.9M+11.1%
Total equity$458.9M+3.1%
Total assets$1.0B+7.3%

Cash flow

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Operating cash flow$49.3M+59.2%
CapEx$14.7M+28.6%
Free cash flow$34.7M+77.1%

Valuation

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Market cap$2.3B+59.6%

Profitability

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Gross margin48.9%+0.1pp
Operating margin21.1%+1.3pp
Net margin16.8%+0.9pp
FCF margin16.8%+0.5pp

Returns & leverage

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Return on equity49%+4.4pp
Debt / equity0.9×+0.1×
Current ratio2×-0.1×

Where this comes from

Reported directly by The Buckle in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: The Buckle’s 10-Q, filed June 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is The Buckle's sales & marketing?
The Buckle (BKE) reported sales & marketing of $55.22M in Q1 2026.
How has The Buckle's sales & marketing changed year-over-year?
The Buckle's sales & marketing decreased by 17.8% year-over-year, from $67.2M to $55.22M.
What is the long-term trend for The Buckle's sales & marketing?
Over 4 years (2021 to 2025), The Buckle's sales & marketing has grown at a 3.7% compound annual growth rate (CAGR), from $266.42M to $308.48M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.