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Cato Corporation CATO Advertising

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Other financials

Income statement

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Revenue$171.1M+0.5%
Gross profit$64.8M+6.3%
Operating income$9.0M+160%
Net income$9.3M+181%
EPS (diluted)$0.47+176%

Balance sheet

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Cash & equivalents$28.1M-17.4%
Total debt$145.0M+9.4%
Total equity$166.7M+1.1%
Total assets$439.2M-0.4%

Cash flow

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Operating cash flow$8.0M+108%
CapEx$1.1M+4.7%
Free cash flow$7.0M+145%

Valuation

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Market cap$64.67M+22.3%
Enterprise value$181.61M+19.9%
P/E710.6×—
P/S0.1×0.0×

Profitability

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Gross margin34.5%+1.9pp
Operating margin-1.1%-0.5pp
Net margin0%0.0pp
FCF margin-0.2%-0.1pp

Returns & leverage

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Return on equity0.1%0.0pp
Debt / equity0.9×+0.1×
Current ratio1.3×+0.1×

Where this comes from

Reported directly by Cato Corporation in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Cato Corporation’s 10-K, filed March 25, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Cato Corporation's advertising?
Cato Corporation (CATO) reported advertising of $1.23M in Q4 2025.
How has Cato Corporation's advertising changed year-over-year?
Cato Corporation's advertising increased by 4.7% year-over-year, from $1.17M to $1.23M.
What is the long-term trend for Cato Corporation's advertising?
Over 4 years (2021 to 2025), Cato Corporation's advertising has grown at a -5.0% compound annual growth rate (CAGR), from $6.04M to $4.91M.
What does advertising mean?
The total costs incurred for promotional activities, marketing campaigns, and media advertising intended to drive brand awareness and customer acquisition. This metric indicates the level of investment in maintaining market presence and supporting sales growth.