The Vita Coco Company, Inc. COCO Accrued Marketing and Advertising Expenses
Accrued Marketing and Advertising Expenses at other companies
Other financials
Where this comes from
Reported directly by The Vita Coco Company, Inc. in its filing.
Tagged under the XBRL concept us-gaap:AccruedMarketingCostsCurrent.
The official record: The Vita Coco Company, Inc.’s 10-K, filed February 18, 2026, on SEC EDGAR. View the filing →
Ask your AI about The Vita Coco Company, Inc.'s accrued marketing and advertising expenses.
Connect your AI assistant and compare it to peers, right in your chat.
Connect your AI
Claude
Questions, answered.
- What is The Vita Coco Company, Inc.'s accrued marketing and advertising expenses?
- The Vita Coco Company, Inc. (COCO) reported accrued marketing and advertising expenses of $22.05M in Q4 2025.
- What is the long-term trend for The Vita Coco Company, Inc.'s accrued marketing and advertising expenses?
- Over 2 years (2023 to 2025), The Vita Coco Company, Inc.'s accrued marketing and advertising expenses has grown at a -2.0% compound annual growth rate (CAGR), from $22.94M to $22.05M.
- What does accrued marketing and advertising expenses mean?
- This represents liabilities for marketing campaigns, media placements, and promotional activities that have been executed but not yet invoiced or paid. It is a critical indicator of the company's committed spend on brand growth and customer acquisition.