Viant Technology Inc. DSP Traffic acquisition costs — Platform operations
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Where this comes from
Reported directly by Viant Technology Inc. in its filing.
Tagged under the XBRL concept us-gaap:CostOfGoodsAndServicesSold.
The official record: Viant Technology Inc.’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Viant Technology Inc.'s traffic acquisition costs — platform operations?
- Viant Technology Inc. (DSP) reported traffic acquisition costs — platform operations of $38.24M in Q1 2026.
- How has Viant Technology Inc.'s traffic acquisition costs — platform operations changed year-over-year?
- Viant Technology Inc.'s traffic acquisition costs — platform operations increased by 37.0% year-over-year, from $27.91M to $38.24M.
- What is the long-term trend for Viant Technology Inc.'s traffic acquisition costs — platform operations?
- Over 2 years (2023 to 2025), Viant Technology Inc.'s traffic acquisition costs — platform operations has grown at a 30.5% compound annual growth rate (CAGR), from $79.55M to $135.55M.
- What does traffic acquisition costs — platform operations mean?
- This metric represents the direct costs incurred by the company to acquire advertising inventory or traffic specifically associated with its programmatic platform operations. It reflects the variable expenses paid to publishers or supply-side partners to facilitate the delivery of digital advertisements across various media channels. Monitoring this cost is essential for evaluating the gross margin efficiency of the company's core advertising software business.