Taboola.com Ltd. TBLA Traffic acquisition cost
Traffic acquisition cost at other companies
Other financials
Where this comes from
Reported directly by Taboola.com Ltd. in its filing.
Tagged under the XBRL concept tbla:TrafficAcquisitionCosts.
The official record: Taboola.com Ltd.’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Taboola.com Ltd.'s traffic acquisition cost?
- Taboola.com Ltd. (TBLA) reported traffic acquisition cost of $302.38M in Q1 2026.
- How has Taboola.com Ltd.'s traffic acquisition cost changed year-over-year?
- Taboola.com Ltd.'s traffic acquisition cost increased by 8.1% year-over-year, from $279.8M to $302.38M.
- What is the long-term trend for Taboola.com Ltd.'s traffic acquisition cost?
- Over 4 years (2021 to 2025), Taboola.com Ltd.'s traffic acquisition cost has grown at a 9.0% compound annual growth rate (CAGR), from $859.6M to $1.21B.
- What does traffic acquisition cost mean?
- Represents the direct costs incurred to acquire traffic or inventory from digital publishers and partners to display advertisements. This is a primary variable cost for digital advertising platforms that rely on third-party publisher networks to scale their reach. Monitoring this metric helps assess the efficiency of the company's publisher acquisition strategy and its impact on gross margins.