What is First Capital's advertising costs?

First Capital (FCAP) reported advertising costs of $72K in Q1 2026.

How has First Capital's advertising costs changed year-over-year?

First Capital's advertising costs decreased by 2.7% year-over-year, from $74K to $72K.

What is the long-term trend for First Capital's advertising costs?

Over 3 years (2022 to 2025), First Capital's advertising costs has grown at a 10.9% compound annual growth rate (CAGR), from $353K to $482K.

First Capital FCAP Advertising costs

Advertising costs at other companies

EVI IndustriesEVI

$240K+12.7%

RDI

Reading International, Inc.RDI

$350K-17.6%

CBAK Energy Technology, Inc.CBAT

$87.54K-79.5%

Wrap TechnologiesWRAP

$96K-33.2%

Franklin CoveyFC

$1.38M+5.8%

Flanigan's EnterprisesBDL

$109.5K+96.4%

Other financials

Income statement

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Revenue$13.5M+17.8%

Operating income$5.5M+61.4%

Net income$4.3M+33.8%

EPS (diluted)$1.30+34.0%

Balance sheet

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Cash & equivalents$149.6M+475%

Total debt$23.0K—

Total equity$138.0M+15.0%

Total assets$1.3B+5.7%

Cash flow

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Operating cash flow$6.3M+44.5%

CapEx$489.0K+122%

Free cash flow$5.9M+40.4%

Valuation

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Market cap$216.42M+62.9%

P/E12.4×+2.3×

P/S4.1×+1.2×

Profitability

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Operating margin40.9%+5.2pp

Net margin33.2%+5.6pp

FCF margin41.1%-1.2pp

Returns & leverage

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Return on equity13.5%+2.7pp

Debt / equity0×—

Where this comes from

Reported directly by First Capital in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: First Capital’s 10-Q, filed May 12, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is First Capital's advertising costs?: First Capital (FCAP) reported advertising costs of $72K in Q1 2026.
How has First Capital's advertising costs changed year-over-year?: First Capital's advertising costs decreased by 2.7% year-over-year, from $74K to $72K.
What is the long-term trend for First Capital's advertising costs?: Over 3 years (2022 to 2025), First Capital's advertising costs has grown at a 10.9% compound annual growth rate (CAGR), from $353K to $482K.