What is FIGS's marketing?

FIGS (FIGS) reported marketing of $29.49M in Q1 2026.

How has FIGS's marketing changed year-over-year?

FIGS's marketing increased by 62.4% year-over-year, from $18.16M to $29.49M.

What is the long-term trend for FIGS's marketing?

Over 4 years (2021 to 2025), FIGS's marketing has grown at a 12.2% compound annual growth rate (CAGR), from $58.71M to $93.11M.

FIGS FIGS Marketing

Marketing at other companies

TFI

Triumph FinancialTFIN

$354K-30.7%

First BanCorpFBP

$3.56M+8.5%

PopularBPOP

$22.86M-3.4%

RenasantRNST

$4.6M+7.0%

City Holding CompanyCHCO

$884K+1.3%

1st Source CorporationSRCE

$1.9M-1.1%

Other financials

Income statement

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Revenue$159.9M+28.0%

Gross profit$108.3M+28.2%

Operating income$4.5M+2,225%

Net income$6.3M+6,265%

EPS (diluted)$0.03—

Balance sheet

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Cash & equivalents$74.3M-17.4%

Total debt$60.6M+18.1%

Total equity$430.6M+12.9%

Total assets$563.4M+7.9%

Cash flow

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Operating cash flow-$3.2M-135%

CapEx$2.4M+85.0%

Free cash flow-$5.6M-171%

Valuation

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Market cap$1.97B+229%

Profitability

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Gross margin66.6%-0.7pp

Operating margin6.4%+6.1pp

Net margin6.1%+5.9pp

FCF margin5.9%-4.9pp

Returns & leverage

See full

Return on equity10%+9.7pp

Debt / equity0.1×0.0×

Current ratio5.4×+1.4×

Where this comes from

Reported directly by FIGS in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: FIGS’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is FIGS's marketing?: FIGS (FIGS) reported marketing of $29.49M in Q1 2026.
How has FIGS's marketing changed year-over-year?: FIGS's marketing increased by 62.4% year-over-year, from $18.16M to $29.49M.
What is the long-term trend for FIGS's marketing?: Over 4 years (2021 to 2025), FIGS's marketing has grown at a 12.2% compound annual growth rate (CAGR), from $58.71M to $93.11M.