Discontinued — last reported Q4 '24
Business Segments · Sales & Marketing
Australia — Sales & Marketing
Flutter Entertainment Australia — Sales & Marketing remained flat by 0.0% to $55.75M in Q4 2024 compared to the prior quarter. Year-over-year, this metric declined by 0.9%, from $56.25M to $55.75M. Over 2 years (FY 2022 to FY 2024), Australia — Sales & Marketing shows relatively stable performance with a -1.3% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ4 2024Mar 4, 2025
Rolls up toSales & Marketing
How to read this metric
An increase is often necessary for growth but may lower short-term margins; a decrease may signal a focus on profitability over market share.
Detailed definition
This metric captures the costs incurred to acquire and retain customers in the Australia segment, including advertising,...
Peer comparison
Standardized as Sales and Marketing or Customer Acquisition Cost (CAC) across the industry.
Metric ID:
flut_segment_australia_selling_and_marketing_expenseHistorical Data
3 years
| FY'22 | FY'23 | FY'24 | |
|---|---|---|---|
| Value | $229M | $225M | $223M |
| YoY Change | — | -1.7% | -0.9% |
Range$223M – $229M
CAGR-1.3%
Avg YoY Growth-1.3%
Median YoY Growth-1.3%
Current Streak2+ years decline
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Flutter Entertainment's australia — sales & marketing?
- Flutter Entertainment (FLUT) reported australia — sales & marketing of $55.75M in Q4 2024.
- How has Flutter Entertainment's australia — sales & marketing changed year-over-year?
- Flutter Entertainment's australia — sales & marketing decreased by 0.9% year-over-year, from $56.25M to $55.75M.
- What is the long-term trend for Flutter Entertainment's australia — sales & marketing?
- Over 2 years (2022 to 2024), Flutter Entertainment's australia — sales & marketing has grown at a -1.3% compound annual growth rate (CAGR), from $229M to $223M.
- What does australia — sales & marketing mean?
- The total cost of marketing and customer acquisition for the Australia segment.