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Gaia, Inc. GAIA Selling Expense

Selling Expense at other companies

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Saga CommunicationsSGA
$5.6M-4.6%
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Revolve GroupRVLV
$57.7M+15.5%
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BalchemBCPC
$21.1M+24.6%
United Airlines Holdings logo
United Airlines HoldingsUAL
$522M+5.2%
Abercrombie & Fitch logo
Abercrombie & FitchANF
$431.2M+7.8%
Gaia, Inc. logo
Gaia, Inc.GAIA
$20M-0.1%

Other financials

Income statement

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Revenue$24.3M+2.0%
Gross profit$20.9M0.0%
Operating income-$1.4M-40.8%
Net income-$1.3M-23.8%
EPS (diluted)-$0.05-25.0%

Balance sheet

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Cash & equivalents$13.1M+0.1%
Total debt$14.6M+29.5%
Total equity$87.0M0.0%
Total assets$154.6M+4.1%

Cash flow

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Operating cash flow$1.5M+15.0%
CapEx$1.6M+57.7%
Free cash flow-$131.0K-149%

Valuation

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Market cap$53.16M-56.4%
Enterprise value$54.65M-54.0%
P/S0.5×-0.7×

Profitability

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Gross margin86.7%0.0pp
Operating margin-5.6%-0.6pp
Net margin-5%-0.5pp
FCF margin1.1%

Returns & leverage

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Return on equity-5.7%-0.3pp
Debt / equity0.2×0.0×
Current ratio0.6×0.0×

Where this comes from

Reported directly by Gaia, Inc. in its filing.

Tagged under the XBRL concept us-gaap:SellingExpense.

The official record: Gaia, Inc.’s 10-Q, filed May 4, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Gaia, Inc.'s selling expense?
Gaia, Inc. (GAIA) reported selling expense of $20M in Q1 2026.
How has Gaia, Inc.'s selling expense changed year-over-year?
Gaia, Inc.'s selling expense decreased by 0.1% year-over-year, from $20.02M to $20M.
What is the long-term trend for Gaia, Inc.'s selling expense?
Over 4 years (2021 to 2025), Gaia, Inc.'s selling expense has grown at a 7.8% compound annual growth rate (CAGR), from $60.58M to $81.87M.
What does selling expense mean?
This metric represents the total costs incurred by the company to promote, market, and sell its products or services to customers. It typically includes expenditures related to advertising campaigns, sales commissions, marketing personnel, and customer acquisition efforts. Monitoring this figure helps investors evaluate the efficiency of the company's growth strategy and its ability to scale revenue relative to marketing spend.