What is Saga Communications's selling expense?

Saga Communications (SGA) reported selling expense of $5.6M in Q4 2025.

How has Saga Communications's selling expense changed year-over-year?

Saga Communications's selling expense decreased by 4.6% year-over-year, from $5.87M to $5.6M.

What does selling expense mean?

Costs incurred to generate revenue, including sales commissions, advertising, and marketing efforts to attract clients. This metric is critical for evaluating the cost-to-acquire revenue and the overall effectiveness of the sales force.

Saga Communications SGA Selling Expense

Selling Expense at other companies

Saga CommunicationsSGA

$5.6M-4.6%

RVL

Revolve GroupRVLV

$57.7M+15.5%

BalchemBCPC

$21.1M+24.6%

United Airlines HoldingsUAL

$522M+5.2%

Abercrombie & FitchANF

$431.2M+7.8%

Gaia, Inc.GAIA

$20M-0.1%

Other financials

Income statement

See full

Revenue$22.9M-5.6%

Operating income-$3.3M-41.9%

Net income-$2.4M-52.0%

EPS (diluted)-$0.38-52.0%

Balance sheet

See full

Cash & equivalents$21.1M+17.3%

Total debt$10.1M-14.3%

Total equity$148.3M-9.3%

Total assets$198.0M-9.7%

Cash flow

See full

Operating cash flow$407.0K-70.2%

CapEx$779.0K+11.9%

Free cash flow-$372.0K-156%

Valuation

See full

Market cap$57.72M-29.7%

Enterprise value$46.81M-39.9%

P/S0.6×-0.2×

Profitability

See full

Operating margin-11.4%-13.6pp

Net margin-8.2%-11.3pp

FCF margin3.4%-3.9pp

Returns & leverage

See full

Return on equity-5.6%-7.7pp

Debt / equity0.1×0.0×

Current ratio2.8×+0.1×

Where this comes from

Reported directly by Saga Communications in its filing.

Tagged under the XBRL concept us-gaap:SellingExpense.

The official record: Saga Communications’s 10-K, filed April 14, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Saga Communications's selling expense?: Saga Communications (SGA) reported selling expense of $5.6M in Q4 2025.
How has Saga Communications's selling expense changed year-over-year?: Saga Communications's selling expense decreased by 4.6% year-over-year, from $5.87M to $5.6M.
What does selling expense mean?: Costs incurred to generate revenue, including sales commissions, advertising, and marketing efforts to attract clients. This metric is critical for evaluating the cost-to-acquire revenue and the overall effectiveness of the sales force.