The Hartford Financial Services Group Hartford Funds — Selling Expense decreased by 2.6% to $74.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 1.4%, from $73.00M to $74.00M. Over 3 years (FY 2022 to FY 2025), Hartford Funds — Selling Expense shows relatively stable performance with a -2.3% CAGR. This is a positive signal — lower values indicate better performance for this metric.
Higher selling expenses are expected during growth phases, but sustained high levels relative to revenue may indicate declining marketing efficiency.
Costs incurred to distribute products and acquire new assets, including commissions paid to intermediaries, marketing, a...
Comparable to distribution and marketing expenses at other retail financial product providers.
hig_segment_hartford_funds_selling_expense| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $78.75M | $78.75M | $78.75M | $78.75M | $72.25M | $72.25M | $72.25M | $72.25M | $73.00M | $74.00M | $75.00M | $77.00M | $73.00M | $70.00M | $75.00M | $76.00M | $74.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | -8.3% | +0.0% | +0.0% | +0.0% | +1.0% | +1.4% | +1.4% | +2.7% | -5.2% | -4.1% | +7.1% | +1.3% | -2.6% |
| YoY Change | — | — | — | — | -8.3% | -8.3% | -8.3% | -8.3% | +1.0% | +2.4% | +3.8% | +6.6% | +0.0% | -5.4% | +0.0% | -1.3% | +1.4% |