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Hitachi HIT Advertising

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Other financials

Income statement

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Revenue$8.8M+9.4%
Gross profit$4.5M-15.8%
Net income-$1.6M-419%
EPS (diluted)-$0.03-400%

Balance sheet

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Cash & equivalents$10.3M+36.3%
Total debt$121.6K-36.2%
Total equity$21.6M+52.6%
Total assets$29.0M+35.8%

Cash flow

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Operating cash flow-$3.3M-729%

Valuation

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Market cap$66.21M+51.3%
Enterprise value$56.01M+56.5%
P/S1.9×+0.3×

Profitability

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Gross margin58.9%-15.5pp
Net margin9.3%

Returns & leverage

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Return on equity105.4%
Debt / equity0.0×
Current ratio3.1×+0.8×

Where this comes from

Reported directly by Hitachi in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Hitachi’s 10-K, filed March 25, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Hitachi's advertising?
Hitachi (HIT) reported advertising of $250 in Q4 2025.
How has Hitachi's advertising changed year-over-year?
Hitachi's advertising decreased by 98.4% year-over-year, from $15.38K to $250.
What is the long-term trend for Hitachi's advertising?
Over 2 years (2023 to 2025), Hitachi's advertising has grown at a -94.3% compound annual growth rate (CAGR), from $311.08K to $1K.
What does advertising mean?
This encompasses all costs associated with promotional activities, media placement, and brand awareness campaigns designed to attract or retain customers. It is a primary driver of customer acquisition and market share growth. Analyzing this relative to revenue helps evaluate the efficiency of the company's marketing spend.