What is HTFL's marketing?

HTFL (HTFL) reported marketing of $4.79M in Q4 2025.

How has HTFL's marketing changed year-over-year?

HTFL's marketing increased by 32.3% year-over-year, from $3.62M to $4.79M.

What is the long-term trend for HTFL's marketing?

Over 2 years (2023 to 2025), HTFL's marketing has grown at a 38.7% compound annual growth rate (CAGR), from $9.95M to $19.15M.

HTFL HTFL Marketing

Marketing at other companies

TFI

Triumph FinancialTFIN

$354K-30.7%

First BanCorpFBP

$3.56M+8.5%

PopularBPOP

$22.86M-3.4%

RenasantRNST

$4.6M+7.0%

City Holding CompanyCHCO

$884K+1.3%

1st Source CorporationSRCE

$1.9M-1.1%

Other financials

Income statement

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Revenue$52.6M+41.3%

Gross profit$42.2M+50.9%

Operating income-$29.5M-68.6%

Net income-$27.4M+15.4%

EPS (diluted)-$0.32+93.9%

Balance sheet

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Cash & equivalents$24.4M-78.7%

Total debt$26.3M—

Total equity$285.7M+132%

Total assets$344.0M—

Cash flow

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Operating cash flow-$30.1M-129%

CapEx$1.9M+71.6%

Free cash flow-$32.0M-124%

Valuation

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Market cap$2.97B—

Enterprise value$2.98B—

P/S15.5×—

Profitability

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Gross margin78.1%+2.4pp

Operating margin-39.7%-4.8pp

Net margin-58.4%-12.1pp

FCF margin-40.1%-2.4pp

Returns & leverage

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Return on equity37.1%—

Debt / equity0.1×—

Current ratio5.6×—

Where this comes from

Reported directly by HTFL in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: HTFL’s 10-K, filed March 18, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is HTFL's marketing?: HTFL (HTFL) reported marketing of $4.79M in Q4 2025.
How has HTFL's marketing changed year-over-year?: HTFL's marketing increased by 32.3% year-over-year, from $3.62M to $4.79M.
What is the long-term trend for HTFL's marketing?: Over 2 years (2023 to 2025), HTFL's marketing has grown at a 38.7% compound annual growth rate (CAGR), from $9.95M to $19.15M.