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HubSpot HUBS Return on invested capital

Return on invested capital at other companies

Microsoft logo
MicrosoftMSFT
26.7%-1.2pp
Adobe logo
AdobeADBE
53.9%+2.4pp
Salesforce logo
SalesforceCRM
10.5%+0.8pp
Manhattan Associates logo
Manhattan AssociatesMANH
347.1%+97.0pp
Accenture logo
AccentureACN
26.7%-2.3pp
International Business Machines logo
International Business MachinesIBM
13.2%+4.1pp

Other financials

Income statement

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Revenue$881.0M+23.4%
Gross profit$735.3M+22.7%
Operating income$27.9M+202%
Net income$32.6M+249%
EPS (diluted)$0.62+248%

Balance sheet

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Cash & equivalents$943.9M+51.0%
Total debt$247.3M-13.6%
Total equity$2.0B-0.4%
Total assets$3.8B-1.7%

Cash flow

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Operating cash flow$198.8M+23.1%
CapEx$15.4M+15.6%
Free cash flow$183.4M+23.7%

Valuation

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Market cap$9.01B-56.8%
Enterprise value$8.31B-58.7%
P/E89.9×
P/S2.7×-4.9×

Profitability

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Gross margin83.7%-1.2pp
Operating margin1.9%+1.2pp
Net margin3%+2.5pp
FCF margin22.5%+0.9pp

Returns & leverage

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Return on equity5%+4.1pp
Debt / equity0.1×0.0×
Current ratio1.6×0.0×

Where this comes from

Calculated from HubSpot’s reported figures.

Based on trailing twelve months.

The official record: HubSpot’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is HubSpot's return on invested capital?
HubSpot (HUBS) reported return on invested capital of 3.6% in Q1 2026.
How has HubSpot's return on invested capital changed year-over-year?
HubSpot's return on invested capital increased by 248.7% year-over-year, from -2.4% to 3.6%.
What is the long-term trend for HubSpot's return on invested capital?
Over 5 years (2020 to 2025), HubSpot's return on invested capital has grown at a -47.2% compound annual growth rate (CAGR), from -7.6% to 0.3%.
What does return on invested capital mean?
The after-tax return the business earns on all the capital — debt and equity — invested in it.
How do you interpret return on invested capital?
The cleanest measure of business quality: ROIC sustained above the cost of capital creates value, below it destroys value. Compare against WACC, not against zero.
How does return on invested capital compare across companies?
Highly comparable across companies as a quality screen. Sector-sensitive definitions of invested capital mean banks/insurers are best excluded.