HubSpot HUBS Return on invested capital

Return on invested capital at other companies

MicrosoftMSFT

25.6%-2.0pp

AdobeADBE

53.9%+2.4pp

SalesforceCRM

10.5%+0.8pp

Sprout Social, Inc.SPT

-37.4%-11.1pp

Freshworks, Inc.FRSH

3.1%+1.6pp

Thryv Holdings, Inc.THRY

28.2%+18.4pp

FAQ

What is HubSpot's return on invested capital?

HubSpot (HUBS) reported return on invested capital of 8.3% in Q2 2026.

How has HubSpot's return on invested capital changed year-over-year?

HubSpot's return on invested capital increased by 424.7% year-over-year, from -2.5% to 8.3%.

What is the long-term trend for HubSpot's return on invested capital?

Over 5 years (2020 to 2025), HubSpot's return on invested capital has grown at a -47.2% compound annual growth rate (CAGR), from -7.6% to 0.3%.

What does return on invested capital mean?

Net operating profit after tax (operating income taxed at the effective rate) divided by average invested capital (debt plus equity minus cash). Measures the after-tax return on all capital put to work in the business, independent of capital structure.