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MediaAlpha MAX Sales & Marketing
Sales & Marketing at other companies
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Where this comes from
Reported directly by MediaAlpha in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: MediaAlpha’s 10-Q, filed July 29, 2026.
- Filed
- Jul 29, 2026, 4:17 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001818383-26-000200
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Revenue | $316,875 | $251,622 | $626,879 | $515,931 |
| Costs and operating expenses | ||||
| Cost of revenue | 271,701 | 213,935 | 535,006 | 436,605 |
| Sales and marketing | 5,161 | 5,228 | 10,489 | 10,854 |
| Product development | 6,043 | 5,353 | 11,498 | 10,239 |
| General and administrative | 14,008 | 47,148 | 27,550 | 64,743 |
| Write-off of intangible assets | — | — | — | 13,416 |
| Total costs and operating expenses | 296,913 | 271,664 | 584,543 | 535,857 |
Item 1. Financial Statements.
FAQ
- What is MediaAlpha's sales & marketing?
- MediaAlpha (MAX) reported sales & marketing of $5.16M in Q2 2026.
- How has MediaAlpha's sales & marketing changed year-over-year?
- MediaAlpha's sales & marketing decreased by 1.3% year-over-year, from $5.23M to $5.16M.
- What is the long-term trend for MediaAlpha's sales & marketing?
- Over 4 years (2021 to 2025), MediaAlpha's sales & marketing has grown at a -2.0% compound annual growth rate (CAGR), from $22.82M to $21.06M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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