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NerdWallet, Inc. NRDS Business Segments — Performance marketing
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Where this comes from
Reported directly by NerdWallet, Inc. in its filing.
Tagged under the XBRL concept nrds:PerformanceMarketingExpense.
The source filing: NerdWallet, Inc.’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 4:46 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001625278-26-000060
| (in millions) | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Revenue | $197.3 | $186.9 | $419.5 | $396.1 |
| Costs and Expenses: | ||||
| Performance marketing | 116.1 | 89.5 | 237.8 | 187.1 |
| Personnel-related expenses1 | 46.1 | 42.3 | 90.4 | 83.8 |
| Stock-based compensation1 | 7.4 | 9.0 | 15.0 | 16.5 |
| Capitalized internally developed software costs | (4.0) | (4.7) | (8.5) | (9.8) |
| Depreciation and amortization | 9.3 | 12.7 | 19.0 | 25.3 |
| Other segment costs and expenses2 | 15.4 | 27.4 | 31.6 | 81.8 |
Item 1. Financial Statements.
FAQ
- What is NerdWallet, Inc.'s business segments — performance marketing?
- NerdWallet, Inc. (NRDS) reported business segments — performance marketing of $116.1M in Q2 2026.
- How has NerdWallet, Inc.'s business segments — performance marketing changed year-over-year?
- NerdWallet, Inc.'s business segments — performance marketing increased by 29.7% year-over-year, from $89.5M to $116.1M.
- What does business segments — performance marketing mean?
- This represents the direct costs associated with acquiring users and driving traffic through performance-based advertising channels. These expenditures are directly tied to measurable outcomes such as clicks, leads, or conversions. It is a critical driver of customer acquisition and top-line revenue growth.
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