NerdWallet, Inc. NRDS Business Segments — Performance marketing
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Where this comes from
Reported directly by NerdWallet, Inc. in its filing.
Tagged under the XBRL concept nrds:PerformanceMarketingExpense.
The official record: NerdWallet, Inc.’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is NerdWallet, Inc.'s business segments — performance marketing?
- NerdWallet, Inc. (NRDS) reported business segments — performance marketing of $121.7M in Q1 2026.
- How has NerdWallet, Inc.'s business segments — performance marketing changed year-over-year?
- NerdWallet, Inc.'s business segments — performance marketing increased by 24.7% year-over-year, from $97.6M to $121.7M.
- What does business segments — performance marketing mean?
- This represents the direct costs associated with acquiring users and driving traffic through performance-based advertising channels. These expenditures are directly tied to measurable outcomes such as clicks, leads, or conversions. It is a critical driver of customer acquisition and top-line revenue growth.