Discontinued — last reported Q4 '20
An increase indicates growing demand for data-driven marketing and personalized customer engagement solutions, while a decrease may signal reduced client spending on digital transformation or loyalty initiatives.
This metric represents the total revenue generated from the Customer Relationship Management (CRM) and Consumer Experien...
Comparable to digital marketing services and customer experience consulting revenue reported by advertising holding companies and global marketing services firms.
omc_segment_crm_consumer_experience_revenue