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O'Reilly Automotive ORLY Business Segments — Advertising Expense

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AZOAuto Parts Locations — Advertising Expense
$71.08M-4.8%
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$29.8M+0.3%
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PAGNon-Automotive Investments — Advertising expenses
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LAD
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$79.7M+14.0%
EAT
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$36.65M+12.6%
ALH
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$4M+13.5%

Other financials

Income statement

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Revenue$4.6B+10.2%
Gross profit$2.3B+10.6%
Operating income$841.6M+13.5%
Net income$604.2M+12.2%
EPS (diluted)$0.72+16.1%

Balance sheet

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Cash & equivalents$252.6M+32.1%
Total debt$8.7B+7.7%
Total equity-$1.1B+21.4%
Total assets$16.9B+10.7%

Cash flow

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Operating cash flow$1.0B+36.8%
CapEx$244.4M-14.8%
Free cash flow$788.5M+68.4%

Valuation

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Market cap$71.97B-5.9%
Enterprise value$80.44B-4.7%
P/E27.6×-4.5×
P/S4×-0.6×

Profitability

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Gross margin51.6%+0.4pp
Operating margin19.6%+0.4pp
Net margin14.3%+0.2pp
FCF margin10.5%-1.6pp

Returns & leverage

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Return on equity497.6%—
Debt / equity27.1×—
Current ratio0.8×0.0×

Where this comes from

Reported directly by O'Reilly Automotive in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: O'Reilly Automotive’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is O'Reilly Automotive's business segments — advertising expense?
O'Reilly Automotive (ORLY) reported business segments — advertising expense of $22.28M in Q1 2026.
How has O'Reilly Automotive's business segments — advertising expense changed year-over-year?
O'Reilly Automotive's business segments — advertising expense increased by 11.8% year-over-year, from $19.93M to $22.28M.
What is the long-term trend for O'Reilly Automotive's business segments — advertising expense?
Over 3 years (2022 to 2025), O'Reilly Automotive's business segments — advertising expense has grown at a 3.7% compound annual growth rate (CAGR), from $81.54M to $91.06M.
What does business segments — advertising expense mean?
This metric tracks the costs incurred for marketing, promotional campaigns, and brand awareness initiatives within the segment. It represents the investment made to drive customer traffic and maintain competitive market positioning.