What is Proficient Auto Logistics, Inc.'s advertising?

Proficient Auto Logistics, Inc. (PAL) reported advertising of $13.05K in Q4 2025.

How has Proficient Auto Logistics, Inc.'s advertising changed year-over-year?

Proficient Auto Logistics, Inc.'s advertising increased by 67.7% year-over-year, from $7.78K to $13.05K.

What does advertising mean?

The total expenditure incurred for advertising, marketing, and promotional activities aimed at increasing brand awareness or acquiring new customers. This metric helps evaluate the company's investment in demand generation and market positioning.

Proficient Auto Logistics, Inc. PAL Advertising

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Other financials

Income statement

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Revenue$93.7M-1.6%

Operating income-$6.9M-194%

Net income-$6.5M-103%

EPS (diluted)-$0.23-91.7%

Balance sheet

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Cash & equivalents$1.1M-90.1%

Total debt$81.5M-6.4%

Total equity$305.7M-9.0%

Total assets$466.4M—

Cash flow

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Operating cash flow$2.0M+21.4%

CapEx$784.5K-70.3%

Free cash flow$1.2M+219%

Valuation

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Market cap$177.17M-6.2%

Enterprise value$257.64M-12.7%

P/S0.6×—

Profitability

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Operating margin-10%—

Net margin-12.2%—

Returns & leverage

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Return on equity-12.3%+53.3pp

Debt / equity0.3×0.0×

Current ratio1.1×—

Where this comes from

Reported directly by Proficient Auto Logistics, Inc. in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Proficient Auto Logistics, Inc.’s 10-K, filed March 31, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Proficient Auto Logistics, Inc.'s advertising?: Proficient Auto Logistics, Inc. (PAL) reported advertising of $13.05K in Q4 2025.
How has Proficient Auto Logistics, Inc.'s advertising changed year-over-year?: Proficient Auto Logistics, Inc.'s advertising increased by 67.7% year-over-year, from $7.78K to $13.05K.
What does advertising mean?: The total expenditure incurred for advertising, marketing, and promotional activities aimed at increasing brand awareness or acquiring new customers. This metric helps evaluate the company's investment in demand generation and market positioning.