PLBY Group, Inc. PLBY Direct-to-Consumer — Marketing Expense

Other segment segments

Similar metrics at other companies

PSK

PSKYDirect-to-Consumer — Advertising and marketing

$315M-7.6%

RKTDirect to Consumer — Marketing and advertising expenses

$195M-8.5%

SHOODirect-to-Consumer — Cost of sales (exclusive of depreciation and amortization)

$70.21M+57.1%

BARKDirect to Consumer: — Cost of revenue

$24.83M-27.1%

PSK

PSKYDirect-to-Consumer — Total Costs & Expenses

$2.15B-0.3%

VNCEVince Direct To Consumer — Marketing And Advertising Expense

$2.39M+9.2%

Questions, answered.

What is PLBY Group, Inc.'s direct-to-consumer — marketing expense?

PLBY Group, Inc. (PLBY) reported direct-to-consumer — marketing expense of $1.82M in Q1 2026.

How has PLBY Group, Inc.'s direct-to-consumer — marketing expense changed year-over-year?

PLBY Group, Inc.'s direct-to-consumer — marketing expense increased by 24.5% year-over-year, from $1.46M to $1.82M.

What is the long-term trend for PLBY Group, Inc.'s direct-to-consumer — marketing expense?

Over 2 years (2023 to 2025), PLBY Group, Inc.'s direct-to-consumer — marketing expense has grown at a -7.5% compound annual growth rate (CAGR), from $7.17M to $6.14M.

What does direct-to-consumer — marketing expense mean?

Includes all costs incurred for advertising, promotions, and customer acquisition specifically for the direct-to-consumer segment. It is a key indicator of the investment required to drive brand awareness and revenue growth in this channel.